Whether you’re a social media aficionado or a self-proclaimed novice, these 5 tips can boost your business’ social media presence from good to great!
According to SocialTimes, 74% of consumers say social media influences their purchasing decisions. What is your business doing to stand out on this marketing channel? From posting frequency to choosing what content you post, every detail matters. Here are 5 tips for effectively marketing your business on social media.
1. Don’t Be an Over-Sharer
Many industry experts say that while it can be good for a business to post on social media multiple times a day, businesses should limit their posting frequency so their followers don’t become annoyed. No one likes an over-sharer.Industry data indicates that the sweet spot for posting on Pinterest is about 5 times per day; Twitter about 3 times per day; Google Plus about 3 times per day; and Facebook about 2 times per day.
Diversifying the type of content you post can also prevent your users from getting bored with you, which brings us to our next point.
2. Self-Promotion vs. Outright Bragging
There are many theories on what the ideal balance is between social media posts that self-promote and other types of content sharing such as helpful tips, surveys, and discounts. What all these theories have in common is that they all aim for a balance that lets people know how awesome your company is without sounding like you're bragging. If you’re ever unsure about how much self-promotion material you should share, try the rule of thirds:
- 1/3 of your updates are about you / your business
- 1/3 of your updates are aimed at offering helpful tips and relevant information
- 1/3 of your updates are dedicated to engaging with your customers
Share your expertise, share news about your business, show pictures of your work, touch on community involvement… everything is fair game as long as it’s done in moderation!
3. Engage with Your Followers
Statistically, customers are more likely to recommend a company to their friends and family if that business has engaged with them on social media. If you want increased awareness of your brand via social media, be human about it. Talk with your customers – chances are, they’ll talk back!
Ask questions, post surveys, respond to comments. The possibilities for customer engagement are virtually endless.Social media business trends published by AdWeek indicate that most companies miss or mishandle up to 80% of opportunities to engage with their customers and potential customers. This tip is a great way to stay one step ahead of your competition.
4. Promote Discounts and Reward Opportunities
Consumers love a good discount, and social media is prime real estate to house updates about any promotions or coupons your company is offering. Things like rewards for check-ins, 5% off for people who fill out a survey, raffles, etc. Sharing updates about discounts and offerings also fits all three categories in the rule of thirds – it promotes your business, provides users with relevant information, and engages with your customers.
5. Use Multiple Social Media Channels
There are many different social media platforms your business could be using – try out a few of them! Facebook, Twitter, LinkedIn, Google Plus, and YouTube are some of the most popular social media platforms for service industry businesses. Additionally, Instagram and Pinterest are great resources for businesses with tangible products and services they can show off.
Remember to diversify your message for each one. Facebook posts should look different than Twitter posts. Users of these networks speak differently and interact differently on each. Know your audience and your medium, and make the extra effort to write unique updates for each different platform.
Equipped with the right tools, your business’ social media accounts can be more than just an afterthought. If you’re interested in taking your social media marketing to the next level, get in touch with Scorpion today!