Winning Leads for Home Service Professionals
Scorpion offers home service companies the ability to monitor, control,
and scale up their success through internet marketing. We have served
thousands of home service business with our comprehensive marketing services,
designed and proven to generate leads, drive appointments, and raise your
bottom line. At the end of the day, Scorpion is the company who will fight
to get you
Award-Winning Website Design
Billions of people every day are looking for products and services, and
it is often the best website that wins their business. Our web developers
create sites that are designed from the ground up to turn your visitors
into customers. As the center of your marketing campaign, your website
can include features such as an online appointment scheduler and bill
payment system, allowing your customers to reach you as quickly as possible.
Studies show that searches spend
less than sixty seconds on a page before deciding if they'll stay or leave. Our sites consistently
convert better and keep visitors longer than our competitors. That's
the Scorpion difference. We develop attractive products, sure—but
in the end, their purpose is to help your business grow. That's why
our technology is devoted to taking your visitors and turning them into
calls, leads, and
Part of the reason for our high-level performance is our responsive design.
When a website is responsive, that means it's perfectly functional
and attractive on every browser, device, and screen size. Whether your
potential leads come from a desktop or smartphone or tablet, your site
will have the power to get them exactly what they want, when they want
it: your services.
The importance of responsive design grows as mobile searchers now make
up over 50% of all internet activity. Mobile users are also, as research
shows, notoriously picky. If a site is glitchy or even mildly difficult
to use, users will leave the site within
seconds. Most small businesses do not have a mobile-ready site, so having a site
that reaches and retains mobile users is a
monumental competitive advantage. More than just an attractive page, your Scorpion-built site will be a
marketing tool that redefines the way you do business.
Expert Online Marketing
At Scorpion, online marketing is our specialty. From SEO management to
pay-per-click advertising, our team makes sure your business is in front
of every customer in your area. If your potential leads are looking for
you, we make sure they find you—plain and simple.
Statistics prove that high rankings directly translate into high call volume.
In fact, over 25% of users searching for you will contact business directly
from the search engine results page. However, only the first few websites
will get a lion's share of search business—70% of users will
only engage with the first page of results. Your own SEO Manager will
make sure your site ranks high on major search engines, including Google and Bing.
To market your specific services, our Content Developers and Marketing
Strategists are on the job, making sure you're maximizing every opportunity
for more revenue growth. Are there specials that your business is running?
Our strategists can use that information to maximize calls. Is your business
seasonal? Our content developers have the ability to reach
high volumes of readers through blogging and company updates.
Pay-Per-Click Advertising Campaigns
Scorpion recognizes that the future of advertising is not in commercials
or publishing—it's in search engine marketing. Pay-per-click
(PPC) advertising has the ability to reach
thousands of your potential customers a day, with an average conversion rate of
54%. For some perspective, TV ads have (maybe) a 1% conversion rate—and
it's not nearly as trackable or adjustable as the most basic of PPC
The strength of PPC campaigns is how flexible it can be for your business.
For example, Scorpion has clients who handle home repairs. If a major
storm causes flooding throughout the local community, within an
hour we can create a high-performing landing page and ad campaign that reaches
hundreds of homeowners looking for flooding repair services. Our online
marketing strategies make sure you never lack for calls or appointments.
Our SEM Managers use over a decade of experience and innovation to build
campaigns that drives quality leads to your door.
However, the good news is that works positively as well! The higher your
rating, the more favorably Google and other search engines will feature
your business. As your customers share their positive experience with
you on the web, more customers will come to your website looking to hire
you. A single positive review, utilized correctly, can have more power
than any amount of fancy marketing.
Our marketing team leverages your positive reviews to make sure you have
a high rating that translates into strong profits. Your reviews have to
be collected and distributed across your social media platform for maximum
impact. As Facebook aggressively enters the review field and Google continues
to influence your potential customers, having a review management specialist
on your side is a
Your Sophisticated Marketing Platform
Take the Guesswork Out of Web Marketing
Part of our services is a sophisticated marketing platform that provides
you with precise and straightforward reporting. The ability to adjust
and optimize your efforts is the difference between businesses that do
okay and businesses that beat the competition
every time. Our marketing platform allows you to see exactly where your marketing
investment is going on a week-by-week and month-by-month basis. You can
know whether certain ads, special offers, or posts affected your business
and how. Then, you can focus all of our energy and resources on the things
that work best!
In addition, Scorpion's marketing platform becomes a
part of your business. You’ll receive notifications the second a new lead
comes in, and you’ll have the ability to rate the quality of that
lead! Over time, you'll be able to see how Scorpion has brought business
to your door and how profitable our leads were over time. At the same
time, our team will continue working to lower the cost-per-lead for your
business, driving up your return on investment. Scorpion wants to make
sure that every call you receive is profitable for your business, raising
your company's bottom line.
Your competition simply won’t have the resources our clients get.
Our service and technology gives you the power to totally dominate your
region in your service area. Scorpion even gives you the option to expand
your reach into neighboring cities as your business begins to grow. Our
technology will provide your website with tools you need, including an
online appointment scheduler and online bill pay system.
Scorpion has helped thousands of home service professionals just like you.
We know you’d rather spend your time helping people and doing what
you do best—that’s why Scorpion is committed to handling every
aspect of your web marketing from the ground up. We will make sure that
you will never have to deal with a slow month ever again. More than that—we
make sure that you will always have to tools to take your business to