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Local SEO: Why Mobile Matters for Local Search

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Local SEO: Part 3

Over the past few weeks, we’ve covered some of the basics of local search engine optimization, or local SEO. We explained what Google’s Local Pack is, and we gave a few tips for getting your business in the Local Pack. In this week’s post, Local SEO: Part 3, we dive into the powerful role mobile plays in the local search world.

Here are a few mobile facts to consider:

  • More than half of all Google searches are now performed on mobile devices.
  • 94% of smartphone owners look for local information on their phones.
  • A Google study found that of consumers who conducted a local search and visited a business within a day, 50% had performed their searches on a smartphone, versus 34% who had performed their searches on a computer or tablet.
  • Of those searching for local information on smartphones, 54% look for business hours, 53% look for directions to a local business, and 50% are looking for a local business’ address.

As we can see from these stats, more people these days are performing searches on their smartphones, and they’re using these devices to look for local businesses like yours. In addition to that, a good portion of these searchers are ready to buy or sign up for service, and they’re looking for a quick way to find your business’ contact information.

Enter the Local Pack…

When you are able to boost your local SEO and get your business listed in Google’s Local 3-Pack (the top 3 local business listings shown with a map), you not only get better exposure in the search results, but you’re also giving searches the quick facts they want about your business.

Making a Bigger Impact on a Smaller Screen

In addition to the points above, you should also consider the fact that the search experience on mobile is much different than it is on desktop. Smartphones equal smaller screens, and a smaller screen equals fewer search results per page. That means that if you’re not in the top local search results in a mobile search, the user has to do a lot of scrolling to eventually get to your business listing. And who wants to do that?

Aim for getting into Google’s Local Pack so your business make a more powerful impact! With the Google Pack’s high-up placement in the search results, it’s attention-grabbing map, and the fact that it takes up the entire screen of the smartphone, it’s much easier make your local business stand out to smartphone users. It also helps to get in the top organic results in these local searches.

Start Improving Your Local Online Presence Today

If your home service business isn’t one of the first listings mobile users see when they conduct local searches, on both desktop and mobile devices, it’s time to start building your local SEO and online reputation. This covers everything from using the right localized keywords on your website to properly setting up your Google My Business page and managing your online listings and reviews. When you take these steps, Google views you as a relevant and trustworthy business and starts to give it more prominence in local search results.

Extra Tip:

While it won’t really impact your local SEO ranking, one good practice is to claim your business listing in Apple Maps in addition to your Google My Business page. A lot of mobile users use iPhones, which default to the Apple Maps app. (Users can download the Google Maps app, but not everyone will.) Once you claim your Apple Maps listing, you will be able to set it up with the correct phone number address, hours of operation, website, and so on. This is a great way to make sure your home service business is getting the right level of exposure on mobile devices.

Our home service marketing team includes Local SEO Specialists who can help you take your local online presence to the next level. Contact Scorpion to find out how we can help!

For more mobile marketing tips, read “Going Mobile: 3 Ways to Get Smartphone Users to Notice Your Home Service Business.”


About the Author
Lauren Howard is a Local SEO Specialist at Scorpion. In her role, she works to help clients boost their visibility in local listings in search engines so they can attract more business and achieve their goals for growth. Lauren is committed to listening to her clients and providing 5-star service so she can provide them with the best experience possible.

Lauren graduated magna cum laude from California State University, Northridge with a bachelor’s degree in Psychology. In her spare time, she enjoys learning new recipes, reading many books, and going on wine tasting trips with her husband.