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Sunshine Plumbing, Heating & Air is an award-winning business led by a husband and wife team in Commerce City, CO. Susan Roberts Frew and William Frew together operate a rapidly growing business that has won the Angie’s List Super Service Award from 2012 to 2014.

  • Main Practice Area Plumbing, Heating & Air
  • CHALLENGE Lack of leads
  • SERVICE AREA Denver, CO
The Objective: Recovery, Growth & Expansion

The Objective
Recovery, Growth & Expansion

Prior to working with Scorpion, Sunshine Plumbing, Heating & Air was running its website, search engine optimization (SEO), and paid search ad campaigns (SEM) with another Internet marketing vendor. Everything seemed to be going fine… until that vendor dropped the ball. The marketing company missed a major Google algorithm update, which tanked the company’s organic ranking (its ranking in the unpaid search results), causing business to completely dry up during their slowest month of the year.

The Solution
1. Design Overhaul

Scorpion redesigned the company’s website, giving it an attractive, engaging, and mobile-friendly design.

The Solution: 1. Design Overhaul

The Solution
2. Targeted Search

Scorpion revamped Sunshine’s local SEO and paid search advertising strategy, shifting from targeting “Denver” to suburbs closer to the business’ physical location.

The Solution: 2. Targeted Search

The Solution
3. Remarketing Strategy

Scorpion launched remarketing ad campaigns that allowed Sunshine to stay visible to online users even after they left the company’s website.

The Outcome

  • PROJECTED INCREASE IN REVENUE AFTER 2ND CALENDAR YEAR 82.5%
  • INCREASE IN AVERAGE JOB TICKET VALUE IN 1.5 YEARS 87.7%
  • NUMBER OF TECHS & TRUCKS 2x

Sunshine Plumbing, Heating & Air went from a complete dry spell to booking 30 appointments on the same day its new website launched. Moving forward, the company received not only more leads and jobs, but better leads and jobs. Eventually, business grew so much that Sunshine had to double the size of its team and move to a new larger location that was three times as large.

Sunshine experienced a 75.1% increase in quarterly leads (Q2 leads, year-over-year), as well as an 87.7% increase in average job ticket value over the period of a year and a half. The company also experienced a 36.9% increase in annual revenue after its first calendar year with Scorpion, with projections of an 82.5% increase in revenue after its second calendar year.

Sunshine Partners with Scorpion & Doubles in Size

Hear from Susan Roberts Frew

"Since signing with Scorpion, we have added five trucks and an additional dispatcher. We had four trucks previously. And we had to move to a new location. We tripled our space."

Susan Roberts Frew Co-Owner & President, Sunshine Plumbing, Heating & Air
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