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Love Plumbing Air & Electrical is a multi-faceted home service business serving the Columbia, SC and Midlands region. Specializing in plumbing, electrical, and HVAC services for more than 35 years, Love Plumbing prides itself in both the quality of its work and customer service.

  • Main Service Area Plumbing
  • CHALLENGE More Leads
  • LOCATION Columbia, SC
The Challenge: Bring in Better Customers to Increase Revenue

The Challenge
Bring in Better Customers to Increase Revenue

With more than 35 years in the home services industry, Love Plumbing Air & Electrical had fostered decades of recognition, goodwill, and customer appreciation across their locale. But with success, competition was quick to follow. The problem came in keeping busy with steady work. When calls began to slow, Love Plumbing started losing contractors. Soon, they stopped growing.

Looking for support in generating better calls that lead to real business, Love Plumbing reached out to Scorpion.

The Solution
1. Launched New Website

Love Plumbing implemented a website redesign to make their site user-friendly and easier to navigate for visitors.

The Solution: 1. Instructive Web Design

The Solution
2. Paid Campaigns

Their team utilized paid ads on Google and other search engines to target their most ideal customer base and increase lead quality and company revenue.

The Solution: 2. Paid Campaigns

The Solution
3. Search Engine Optimization (SEO)

They worked to improve their ranking on Google search results to boost their online visibility and drive more leads.

The Outcome

  • RETURN ON INVESTMENT (ROI) GROWTH 700%
  • UPTAKE IN LEADS FROM THE INTERNET 62%
  • INCREASE IN AVERAGE JOB TICKET VALUE 24%

Love Plumbing saw their efforts pay off immediately. Just 2 months after partnering with Scorpion on their digital marketing, the company had their first double-digit profit month ever.

By restructuring their site, paid search campaigns, and SEO efforts, Love Plumbing was able to attract higher quality leads. This renewed focus had the effect of making call conversion easier, generating more high-value jobs, and allowing Love Plumbing to increase their revenue dramatically.

700% ROI, Record-Breaking Profit, & a 3-Page Jump in SEO Rank

Hear from Tammy Ferris

"[To any business on the fence] I would say they need to step out, take a leap of faith, and give you guys a chance if their aim is to have peace of mind around this part of their business. Anytime I have a concern, my marketing manager is quick to come back with a solution. And to me that equals trust and confidence."

Tammy Ferris President, Love Plumbing Air & Electrical
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