The Challenge
When Pete Stefanello and Shane Mays teamed up to start their own landscaping business, Leafs-U-Green Landscape Services, they made the perfect team.
Pete (a 20-year veteran in the landscaping industry) headed the company’s operations as the Landscape Contractor, mainly working in the field and overseeing the company’s service team. Meanwhile, Shane (also experienced in the trade and certified in residential electrical lighting and lighting design) became the Program Manager, working both in the field and behind the scenes running the business.
Combining their industry know-how with their dedication to 100% customer satisfaction, Pete and Shane had everything they needed to build a thriving business—except one important component...their marketing.
Pete and Shane knew they needed a website to promote their services if they wanted to compete, but they didn’t have the knowledge or expertise to do it themselves, so they hired a web designer to build them a site.
But the site failed to bring in new business because it wasn’t getting any traffic.
So, Pete and Shane hired a search engine optimization (SEO) specialist to boost their rankings in Google and Bing search results. They were assured the website would start generating calls in 6-8 months.
But the calls never came.
That’s when Pete and Shane decided to buckle down and do their research for a reputable and reliable Internet marketing company that could actually get them:
- Better visibility on the Internet.
- More calls from local residents interested in their services.
- More high-quality jobs that would allow them to grow their business.
“The decision to hire our digital marketing company was really scary—the cost we were going to be paying per year was a lot of money, and it was our first major investment as a new business. Fortunately, it ended up being the right decision because to this day, we get an amazing return on investment from our marketing.”
—Shane Mays, Co-Owner at Leafs-U-Green Landscape Services