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Eco Plumbers

The Eco Plumbers is a full-service plumbing company headquartered in Columbus, Ohio, serving the North Columbus community. As a licensed Green Plumber, The Eco Plumbers is uniquely committed to providing environmentally sustainable solutions and repairs. They needed a marketing company that could match their drive and ambitious business goals.

  • Client Industry Home Services
  • Challenge Low-quality leads and not enough new jobs
  • Service Area North Columbus, OH

The Objective

Attracting Better Leads & More Business

The Eco Plumbers had been working with a local marketing agency for a few years. While the plumbing company was seeing a decent volume of leads with their previous agency, the quality wasn’t there. The Eco Plumbers wanted to see more value from their advertising dollars. They needed better leads, and a higher volume of the right kind of jobs, to grow within their target service areas. Ready to step up their online marketing game, The Eco Plumbers partnered with Scorpion.


The Solution

Design Overhaul

Scorpion built a brand-new, engaging website that reflects the professional, clean, and friendly company culture of The Eco Plumbers.

Pay-Per-Click Advertising

Scorpion identified the key demographics of The Eco Plumbers’ ideal customer and built a tailored pay-per-click (PPC) advertising campaign around those qualifiers.

Multimedia Content Strategy

Scorpion developed education-rich copy with a focus on the green-energy solutions The Eco Plumbers offers to customers both on their website and offsite profiles.


The Outcome

The Eco Plumbers Experiences a 24.8% Increase in New Customers
  • Increase in Website Visitors 85%
  • PPC Conversion Rate 46.7%
  • PPC Click-Through-Rate Up 133.7%

The Eco Plumbers went from getting a flood of low-quality leads to getting the right types of leads that actually produced results. The plumbing company continues to see a positive trend in the number of new customers, alongside a steady flow of repeat customers, referrals from friends and family, and other offsite listings. Within just 3 months of launching with Scorpion, The Eco Plumbers saw a 24.8% increase in new customers.

The company also saw a 133.7% increase in PPC click-through rate, a PPC conversion rate of 46.7%, and an 85% increase in website visitors. The Eco Plumbers recently opened a second location in San Diego, California.


Client Testimonial

“We had more jobs this month than ANY TIME in our history!” Mike Barnhart - CFO, The Eco Plumbers

Want to know more? Get the full case study!


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