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The Eco Plumbers is a full-service plumbing company headquartered in Columbus, Ohio, serving the North Columbus community. As a licensed Green Plumber, The Eco Plumbers is uniquely committed to providing environmentally sustainable solutions and repairs. They needed a marketing company that could match their drive and ambitious business goals.

  • Main Service Area Plumbing
  • CHALLENGE Low-quality leads
  • SERVICE AREA North Columbus, OH
The Objective: Attracting Better Leads & More Business

The Objective
Attracting Better Leads & More Business

The Eco Plumbers had been working with a local marketing agency for a few years. While the plumbing company was seeing a decent volume of leads with their previous agency, the quality wasn’t there. The Eco Plumbers wanted to see more value from their advertising dollars. They needed better leads, and a higher volume of the right kind of jobs, to grow within their target service areas. Ready to step up their online marketing game, The Eco Plumbers partnered with Scorpion.

The Solution
1. Design Overhaul

Scorpion built a brand-new, engaging website that reflects the professional, clean, and friendly company culture of The Eco Plumbers.

The Solution: 1. Design Overhaul

The Solution
2. Google Ads Campaign

Scorpion identified the key demographics of The Eco Plumbers’ ideal customer and built a tailored pay-per-click (PPC) advertising campaign around those qualifiers.

The Solution: 2. Pay-Per-Click Advertising

The Solution
3. Multimedia Content Strategy

Scorpion developed educational content with a focus on the green-energy solutions The Eco Plumbers offers to customers both on their website and social profiles.

The Outcome

  • INCREASE IN WEBSITE VISITORS 85%
  • PPC CONVERSION RATE 46.7%
  • Increase in Ad Engagement 133.7%

The Eco Plumbers went from getting a flood of low-quality leads to getting the right types of leads that actually produced results. The plumbing company continues to see a positive trend in the number of new customers, alongside a steady flow of repeat customers, referrals from friends and family, and other social listings. Within just 3 months of launching with Scorpion, The Eco Plumbers saw a 24.8% increase in new customers.

The company also saw a 133.7% increase in PPC click-through rate, a PPC conversion rate of 46.7%, and an 85% increase in website visitors. The Eco Plumbers recently opened a second location in San Diego, California.

The Eco Plumbers Experiences a 24.8% Increase in New Customers

Hear from Aaron Gaynor

"We had more jobs this month than at ANY TIME in our history!"

Aaron Gaynor Owner, The Eco Plumbers
Want to know more? Get the full case study! Download

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