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Camko Roofing is a company that services homes and businesses across Northern Alabama. Despite owner Will Payne’s best efforts—including a heavy investment in popular sites like Home Advisor and Angie’s List—Camko struggled to win new roofing contracts in the community.

  • Main Practice Area Roofing
  • Challenge Attracting quality leads and keeping his roofers busy
  • Location Huntsville, AL
Camko's website shown on 3 mobile devices

The Challenge 

In 2011, Will Payne—founder and president of Camko Roofing—saw something wrong with the roofing industry in Northern Alabama. “There was a lack of passion...No one wanted to go above and beyond.” For Will this was unacceptable, so in 2011, he started Camko Roofing with the goal of making it the only roofing company in Northern Alabama willing to go above and beyond for its customers. But despite Will’s best efforts to deliver a superior customer service experience, his young company struggled to grow.

“I’m great at putting on roofs. My sales guys are great at selling them. But generating the people to put my sales guys in front of... I’m not that hot with it. I needed help. I got online and found Scorpion and it was history from there."

  • Will Payne, Founder, and President of Camko Roofing

Solution #1 
An attractive website

“I was skeptical at first. It was a sizable jump for me. But Scorpion made me feel relaxed and comfortable. It was a process, but they built a beautiful website for me. They make all the changes I request. I give them no direction whatsoever, and they always come through. They always impress.”

  • Will Payne, Founder, and President of Camko Roofing

Camko's website on an Ipad

Solution #2 
Improved lead quality through more refined PPC campaigns

“[Scorpion] wants to know what they need to work on and where they can be better. They want to know about the quality of my calls and the area where my leads are coming from. The lead quality I get now is hands-down leagues above the quality I was getting before.”

  • Will Payne, Founder, and President of Camko Roofing
Camko PPC Google ad

Solution #3
"Uncommon Excellence" in Customer Service and Support

“Scorpion is very actively engaged in my business. They want feedback from me. They don’t just run around and tell me what I need to do. They ask me. They call me with a proactive approach to let me know what’s working, what’s not, and how they’re going to help me accomplish my goals. They really reflect my business by providing a 'WOW' experience." 
- Will Payne, Founder, and President of Camko Roofing

The Outcome

  • Revenue Growth 100%
  • lead volume growth 200%
  • increase in annual revenue 50%

For the first time since 2011, Will has the freedom to enjoy his weekends with friends and family. Whether he’s watching football on the couch, hosting a barbecue, or heading out to the woods for some hunting, Will doesn’t need to be “attached at the hip” to his business anymore.

Will Payne in His Own Words

"They’re always there. I’ll call at odd hours, I’ll shoot off emails at the weirdest times, and I always get a response. I feel like a VIP in their eyes. I’m a small business, and it makes me feel good like I’m the star of the show. I can’t implore someone enough to reach out to Scorpion and give them a try. I think you’ll be satisfied."

Will Payne Founder, and President of Camko Roofing, Camko Roofing
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