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Bill Gray is the owner of Atlantic Coast Appliance in Jacksonville, Florida. To make his business the #1 appliance repair provider in his community, Bill made the decision to invest in a quality home services marketing partner. Here’s what happened...

  • Main Practice Area: Appliance Repair
  • Challenge: Finding a marketing partner that follows through with results
  • Location: Jacksonville, FL
The client's website on 3 mobile phones

The Challenge

When owner Bill Gray started marketing his appliance repair business, he wasn’t expecting to deal with companies that would promise the world during the sales process but fail to deliver in real life…

Yet, that’s what happened time and again.

To transform Atlantic Coast Appliance from a one-truck operation into the largest appliance repair business in the Jacksonville metropolitan area, Bill knew he needed to find a marketing partner he could trust...

A partner that could keep promises, hit goals, and help Atlantic Coast Appliance go from an upstart enterprise to grossing more than $1,000,000 in annual revenue.

“Some of these other marketing companies—they just weren’t honest. They wouldn’t tell me how they got their leads, and the leads they got me were always lousy.”

Bill Gray, Owner, Atlantic Coast Appliance

The Solution 
Embracing new technologies in earnest.

“Without a doubt, your live chat technology has been hugely beneficial for our business. And the website you built?—well, it’s a big reason we buried our competitors.”

Bill Gray, Owner, Atlantic Coast Appliance

The client's website on a tablet

Competing on quality, not price.

“Just like my business, you guys compete on quality, not price. Could I get a cheaper website somewhere else? Sure. But the way I see it, I’m paying a few hundred dollars extra per year to get thousands extra in return.”

Bill Gray, Owner, Atlantic Coast Appliance

A screenshot of the client's website.

Taking an active role.

“I listen to my sales people’s calls every night thanks to your call-tracking technology. I can take notes, grade the calls, and make sure my sales people are doing everything right on their end." 
Bill Gray, Owner, Atlantic Coast Appliance

The Outcome

  • Competitors purchased 1
  • Anticipated Gross revenue in 2019 $1,000,000+
  • New customers in past 12 months 960

When owner Bill Gray started Atlantic Coast Appliance, he hoped it would become the #1 appliance repair business in greater Jacksonville, but he could never have imagined how quickly he’d climb the ladder to the top spot.

It’s a level of success he credits to hard work, determination, and a skilled marketing partner…


Hear from Bill Gray

"If you don’t get the leads and the customers to us, we don’t sell a darn thing. I can say that 70% to 80% of our growth in the last couple of years is due to Scorpion...but more than that, it’s the customer service I really appreciate. Andrea and her team are amazing. They make me feel like I’m their only client."

Bill Gray Owner, Atlantic Coast Appliance
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