American Mechanical Banner

American Mechanical is a full-service HVAC, plumbing, and electrical service company that has served Virginia Beach, Norfolk, and Chesapeake, Virginia for more than 20 years. Wanting better lead tracking and a more refined user experience, American Mechanical chose to partner with Scorpion. The result was a dramatic gain in customer acquisition.

  • Main Practice Area: Home Services
  • Challenge: Out-of-date website; lack of leads
  • Location: Greater Virginia Area
The Challenge: Outdated Website & Lack of Marketing Transparency

The Challenge
Outdated Website & Lack of Communication

American Mechanical, Inc. was doing online marketing, but they faced several challenges: their website was outdated and delivered a poor user experience, especially on mobile devices; they weren’t able to clearly track the leads generated from their advertising, and they were receiving little communication from their marketing company. They decided to make a change and switch to Scorpion to improve their online presence.

The Solution
1. A New, Mobile-Friendly Website

They built a website that was faster, easier to use, and less confusing for their site visitors.

The Solution: 1. A New, Mobile-Friendly Website

The Solution
2. Geo-Targeted Pay-Per-Click (PPC) Ads

It allowed them to focus on the zip codes that generate the most revenue for each of their services. They also launched display and social media ads to boost awareness for their company.

The Solution: 2. Geo-Targeted Pay-Per-Click (PPC) Ads

The Solution
3. Improve Lead Tracking

Through the use of Scorpion’s online marketing dashboard, it became easier for them to see how many new leads and customers their marketing was generating.

The Outcome


With their improved digital marketing strategy, American Mechanical not only avoided losing money during their business transition, but they actually sustained year-over-year revenue growth! And that was after working with Scorpion for just half of 2017.

By revamping their website to favor mobile responsiveness, setting up strategic PPC campaigns that emphasize local search, and improving their lead tracking, American Mechanical was able to experience substantive growth and thrive among their competitors.

More Than 50% Increase to Annual Growth

Hear from Rodger Hamilton

"The speed that our new website was developed and the way it was delivered to us was almost painless. The site is attractive, user-friendly, and not confusing at all. Call volume is up, and tracking our results for accountability and ROI is a lot better. We have a dashboard that allows us to make sound decisions based on what we see and, of course, on guidance from our Scorpion team."

Rodger Hamilton Marketing Director, American Mechanical
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