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American Mechanical

American Mechanical is a full-service HVAC, plumbing, and electrical service company that has served Virginia Beach, Norfolk, and Chesapeake, Virginia for more than 20 years. Wanting better lead tracking and a more refined user experience, American Mechanical chose to partner with Scorpion. The result was a dramatic gain in customer acquisition.

  • Client Industry Home Services
  • Challenge Dated Website & Lack of Marketing Transparency
  • Location Greater Virginia Area

The Challenge

Outdated Website & Lack of Marketing Transparency

American Mechanical, Inc. was doing online marketing, but they faced several challenges: their website was outdated and delivered a poor user experience, especially on mobile devices; they weren’t able to clearly track the leads generated from their advertising, and they were receiving little communication from their marketing company. They decided to make a change and switch to Scorpion to improve their online presence.


The Solution

A New, Mobile-Friendly Website

They built a website that was faster, easier to use, and less confusing for their site visitors.

Geo-Targeted Pay-Per-Click (PPC) Ads

It allowed them to focus on the zip codes that generate the most revenue for each of their services. They also launched display and social media ads to boost awareness for their company.

Online Chat Feature

American Mechanical implemented an online chat feature that boosts online customer engagement and provides them with more quality leads from the Internet.

Improve Lead Tracking

Through the use of Scorpion’s online marketing dashboard, it became easier for them to see how many new leads and customers their marketing was generating.


The Outcome

More Than 50% Increase to Annual Growth
  • Increase to Annual Growth 50%+
  • Record Set for Generators Sold ~300

With their improved digital marketing strategy, American Mechanical not only avoided losing money during their business transition, but they actually sustained year-over-year revenue growth! And that was after working with Scorpion for just half of 2017.

By revamping their website to favor mobile responsiveness, setting up strategic PPC campaigns that emphasize local search, and improving their lead tracking, American Mechanical was able to experience substantive growth and thrive among their competitors.


Client Testimonial

“The speed that our new website was developed and the way it was delivered to us was almost painless. The site is attractive, user-friendly, and not confusing at all. Call volume is up, and tracking our results for accountability and ROI is a lot better. We have a dashboard that allows us to make sound decisions based on what we see and, of course, on guidance from our Scorpion team.” Rodger Hamilton - Marketing Director at American Mechanical, Inc.

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