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Eco Plumbers

The Eco Plumbers is a full-service plumbing company headquartered in Columbus, Ohio, serving the North Columbus community. As a licensed Green Plumber, The Eco Plumbers is uniquely committed to providing environmentally sustainable solutions and repairs. They needed a marketing company that could match their drive and ambitious business goals.

  • Client Industry Home Services
  • Challenge Low-quality leads and not enough new jobs
  • Service Area North Columbus, OH
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The Objective

Attracting Better Leads & More Business

The Eco Plumbers had been working with a local marketing agency for a few years. While the plumbing company was seeing a decent volume of leads with their previous agency, the quality wasn’t there. The Eco Plumbers wanted to see more value from their advertising dollars. They needed better leads, and a higher volume of the right kind of jobs, to grow within their target service areas. Ready to step up their online marketing game, The Eco Plumbers partnered with Scorpion.

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The Solution

Design Overhaul

Scorpion built a brand-new, engaging website that reflects the professional, clean, and friendly company culture of The Eco Plumbers.

Pay-Per-Click Advertising

Scorpion identified the key demographics of The Eco Plumbers’ ideal customer and built a tailored pay-per-click (PPC) advertising campaign around those qualifiers.

Multimedia Content Strategy

Scorpion developed education-rich copy with a focus on the green-energy solutions The Eco Plumbers offers to customers both on their website and offsite profiles.

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The Outcome

The Eco Plumbers Experiences a 24.8% Increase in New Customers
  • Increase in Website Visitors 85%
  • PPC Conversion Rate 46.7%
  • PPC Click-Through-Rate Increase 133.7%

The Eco Plumbers went from getting a flood of low-quality leads to getting the right types of leads that actually produced results. The plumbing company continues to see a positive trend in the number of new customers, alongside a steady flow of repeat customers, referrals from friends and family, and other offsite listings. Within just 3 months of launching with Scorpion, The Eco Plumbers saw a 24.8% increase in new customers.

The company also saw a 133.7% increase in PPC click-through rate, a PPC conversion rate of 46.7%, and an 85% increase in website visitors. The Eco Plumbers recently opened a second location in San Diego, California.

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Client Testimonial

“We had more jobs this month than ANY TIME in our history!” Mike Barnhart - CFO, The Eco Plumbers

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