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Resources

World-Class Resources at Your Fingertips

Explore the Library of Content Below to Expand Your Digital Marketing Knowledge, and See How You Can Improve Your Healthcare Organization

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Blog Posts & News

A collection of our written blogs and articles.

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Addiction Treatment Centers Receive First Advertising Certifications August 01, 2018 | Google A Recap on Google’s April 2018 Announcement on Addiction Treatment Ads In April 2018, Google announced advertisers for addiction treatment centers in the U.S. would once again be ... Read More
Female Doctor pointing to a laptop with a stethoscope on the table
Webinar Recap: A Hospital Marketer’s Guide to ADA Website Compliance June 28, 2018 | Event Brian Davis, Senior Vice President of Healthcare at Scorpion, hosted a webinar with Becker’s Hospital Review on a hot-button topic in the healthcare world—ADA compliance for ... Read More
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Why Your Healthcare Businesses Should Be Leveraging Video Marketing June 05, 2018 | Video This isn’t the “digital age.” This is the “interactive age.” Patients want content that gets them involved, keeps them interested and feels personal. You can give potential ... Read More
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Get in Front and Stay in Front: How Strategic Digital Marketing Gives Your Hospital a Competitive Edge June 04, 2018 | Marketing Tip For hospitals and other healthcare organizations, digital marketing isn’t about checking all the right boxes and pursuing every available avenue—that’s an inefficient, shotgun ... Read More
Talking About Addiction: Addressing Unethical Marketing in the Rehabilitation Industry Image
Talking About Addiction: Addressing Unethical Marketing in the Rehabilitation Industry February 05, 2018 | Marketing Tip If you haven’t heard, the addiction industry is booming, and to-date commands a total market value of more than $35 billion. As the Affordable Care Act (ACA) has expanded insurance ... Read More
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Ebooks

Read the latest Ebooks on digital marketing.

iPhone X with a Scorpion Facebook post about a Guide to Social Media Advertising for Healthcare
Guide to Social Media Advertising May 03, 2018 | Healthcare Do you know how to leverage social media ads to gain audience awareness and engagement for your hospital? Learn how in our exclusive infographic, just for healthcare organizations ...... Read More
iPad with an image about Hospital Patient Acquisition for 2018
The Future of Hospital Patient Acquisition February 27, 2018 | Healthcare Learn about the newest digital trends that your hospital cannot afford to miss.... Read More
iPhone X with an article about Millennials
3 Key Takeaways for Hospitals Marketing to Millennials March 13, 2018 | Healthcare Uncover these 3 key takeaways to win the attention of millennials for your hospital.... Read More
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Webinars

Recordings of previous broadcasts on key digital marketing topics.

The Americans with Disabilities Act logo
A Hospital Marketer's Guide to ADA Website Compliance June 26, 2018 | Healthcare In this webinar, you'll learn why it's a must for every healthcare organization to have a website that adheres to the Americans with Disabilities Act (ADA). You'll also learn ...... Read More
iPad with Google search results for Orange County addiction treatment
Adapting to New Technologies and Strategy within Digital Healthcare Marketing March 29, 2018 | Healthcare How can your healthcare organization use the latest digital marketing technologies and strategies to attract new patients and grow your healthcare brand? Find out in this webinar.... Read More
Image of Torrance Memorial Medical Center's Facebook page on an iPhone
A C-Suite Primer on Digital Marketing Strategy for Competitive Healthcare Systems August 07, 2017 | Healthcare In this webinar, you'll learn digital marketing strategies that will help you reach patients during their time of need and provide them with an easier path to healthcare. Find out ...... Read More
Google results for Orthopedic Surgeon on an iPhone
The Future of Orthopedic Digital Marketing July 18, 2018 | Healthcare Learn the latest digital marketing best practices that can get your orthopedic services in front of the right audiences and help you acquire new patients. Find out how to ...... Read More
Image of Title Slide: Beckers - How your health system's digital marketing strategy supports patient experience.
Beckers August 2018 Webinar August 27, 2018 | Healthcare How your health system’s digital marketing strategy supports (or hurts) patient experience and what you can do about it.... Read More
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Client Success Stories

Examine the journeys and successes of clients like you.

St. Joseph Hospital Website Screenshot
St. Joseph Hospital Healthcare St. Joseph Health (SJH) is an integrated health system that includes 16 acute care hospitals across California and Texas. Although SJH published content consistently, they wanted ...... Read More
Jupiter Medical Center Website Screenshot
Jupiter Medical Center Healthcare Jupiter Medical Center is a not-for-profit medical center that has served the South Florida region since 1979. Despite being well-respected in the region, the center’s leadership ...... Read More
Nix Health Website Screenshot
Nix Health Healthcare Nix Health has been serving the communities around San Antonio and Bexar County since 1930. The elite hospital provides exceptional medical care and treatments for inpatient and ...... Read More
OrthoTexas Website Screenshot
OrthoTexas Healthcare OrthoTexas is one of the most prominent orthopedic groups in the state of Texas. Though empowered by a collective of more than 25 physicians and surgeons, they felt that their ...... Read More
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