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As the Senior Vice President of Media Development at Vibra Healthcare, Kyle Hollinger doesn’t have time to waste. After working with a web development agency that couldn’t keep up with his demands, Kyle switched to a provider that could deliver on his every request.

  • Main Practice Area: Post-acute healthcare
  • Challenge: Improving the digital presence of a healthcare organization
  • Location: Mechanicsburg, PA
The client's website on 3 mobile devices.

The Challenge

Vibra Healthcare’s Senior Vice President of Media Development, Kyle Hollinger, has never had the luxury of hiring in-house copywriters, coders, designers, or assistants. Fortunately, Kyle could lean on a strong working relationship with Vibra Healthcare’s preferred web development agency…

Until the day that agency left him high and dry.

Rather than give Kyle the extra bandwidth needed for continued digital success, the web development agency told Kyle he should “hire in-house developers” to make it easier for their agency to work with Vibra Healthcare.

In that moment, it became clear to Kyle that it was time to find a new web development partner that could better deliver the support and the bandwidth Vibra Healthcare needed.

“The web development company we had been using for years just couldn’t keep up with us anymore. When they told me I needed to hire an ‘in-house’ person, I knew it was time to move on.”

Kyle Hollinger, Senior Vice President of Media Development, Vibra Healthcare

Improved access to key resources for more bandwidth.

“We were spending a lot of money with our old web development company, but we weren’t getting what we were paying for—moving to you guys was a game changer.”

Kyle Hollinger, Senior Vice President of Media Development, Vibra Healthcare

The client's website on an iPad.

Giving each hospital a unique digital feel and voice.

“The fact that your team doesn’t take a cookie-cutter approach to website development—that you can give each of our hospitals a unique feel and voice as needed—is hugely important to us.”

Kyle Hollinger, Senior Vice President of Media Development, Vibra Healthcare

Moving from Motel 6 to the Ritz-Carlton.

“You guys are world-class—it’s been like going from Motel 6 to the Ritz-Carlton in terms of service and skill. When I pick up the phone and call, or send in a request via email, someone is getting back to me within an hour, even on the weekend.” 
Kyle Hollinger, Senior Vice President of Media Development, Vibra Healthcare

The Outcome

  • Online visitors in the last 17 months 1,587,014
  • Average search ranking for Critical terms 1.0
  • Percentage of traffic derived from mobile site 60.7%

Kyle Hollinger knows enough to be successful in his role as the Senior Vice President of Media Development, but that knowledge doesn’t add hours to the day or days to the week. As such, he doesn’t have time to keep up on every digital detail (Google algorithm updates, SEO best practices, etc.) that impacts Vibra Healthcare’s ability to have a strong Internet presence.

That’s why Kyle hired a new digital partner with the tools, technology, and time to…

  • Keep an eye on everything that’s happening in the world of website development.
  • Monitor changes to Google’s search algorithm and SEO best-practices.
  • Make sure new patients are discovering Vibra Healthcare online.

It’s why Kyle decided to work with Scorpion.

Hear from Kyle Hollinger

"The quality is why I do business with Scorpion. At every touchpoint—the website, the customer-service, etc.—the quality is impeccable. Everything is so ‘taken care of’ that I forget I have more than 60 different hospital websites to keep an eye on. Working with Scorpion is total peace of mind."

Kyle Hollinger Senior Vice President of Media Development, Vibra Healthcare
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