St. Joseph Hospital Banner

St. Joseph Health (SJH) is an integrated health system that includes 16 acute care hospitals across California and Texas. Although SJH published content consistently, they wanted to expand their visibility. Seeking greater reach, they decided to partner with Scorpion and experienced a tremendous boost in both following and engagement.

  • CLIENT INDUSTRY Healthcare
  • CHALLENGE Gaining More Reach in Content Distribution
  • LOCATIONS California & Texas

The Challenge
Reaching a Larger Audience Online & Raising Brand Awareness

One way SJH reaches out to existing and potential patients is through their online content, including their blog, HealthCalling. The blog, which covers health awareness information and tips, is shared through a weekly newsletter. However, SJH wanted to see the content reach a larger audience and determined that with the help of Scorpion, they were ready to take their digital presence to the next level.

The Solution
1. Paid Promotion Campaigns

Launched page promotion campaigns on Facebook and Twitter to drive more likes and follows.

The Solution
2. Diversified Distribution Channels

Used paid promotion on Facebook, Twitter, Outbrain, and Taboola to show SJH’s most popular online content to a much larger audience. This included content focused on American Heart Month and mental health awareness.

The Solution
3. Newly Generated Content

Created video content and GIFs to boost engagement on social media.

The Outcome

  • NEW FACEBOOK FANS 7,000+
  • NEW TWITTER FOLLOWERS 1,750+

With their improved content distribution strategy, SJH was able to significantly scale their social media following to not only increase their web visitors by 71%, but to increase impressions and overall engagement.

By ramping up their audience reach through paid promotional campaigns, they gained a greater following, more traction from their content, and more exposure for their brand. This ultimately helped to distance them from their competitors and bring more patients through their doors.

71% Increase in Blog Visitors Year-Over-Year

Hear from Ana Watts

"Scorpion is very prompt and delivers on time. I think it’s been a great relationship!"

Ana Watts Senior Digital Marketing Specialist, St. Joseph Health, St. Joseph Health
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