Prime Healthcare of Sherman Oaks & Encino Banner

Founded in 2001, Prime Healthcare has emerged as one of the nation’s leading hospital systems. In an effort to increase their patient lead generation, Prime Healthcare took a leap from traditional marketing and web design into full-scale digital marketing. Looking to capitalize on the possibilities of new technology, they chose to trust Scorpion.

  • CLIENT INDUSTRY Healthcare
  • CHALLENGE Tracking and generating patients leads
  • LOCATION Southern California

The Challenge
Building a Digital Marketing Campaign that Led to Real Patients

When Molly Lawson stepped in as the Regional Director of Business Development and Marketing for Prime Healthcare of Sherman Oaks & Encino, the healthcare organization had a previously established relationship with Scorpion. Having redesigned the institution’s website, the continued partnership took the form of day-to-day maintenance, updating, and troubleshooting their website.

Seeing the level of quality brought in by the new website, Molly saw an opportunity to leverage Scorpion’s expanded service offerings to aid in the delivery of real, quantifiable, patient leads.

Molly was looking for results.

Believing Scorpion could get it done, she decided to take a leap into digital marketing.

The Solution
1. Implemented a Targeted Paid Search Campaign

By putting together a plan to micro-target the exact type of patient each individual campaign was trying to reach, Prime Healthcare was able to meet and exceed their bottom line threshold for patient acquisition.

The Solution
2. Expanded Outreach and Visibility Across Media Channels

With paid advertising came a greater degree of visibility for prime healthcare. Not only were they being seen for the first time by their patient prospects in Google search, but were being discovered on social media and display ads across the Internet.

The Solution
3. Streamlined Tracking and Analytics Efforts

The most vital concern for Prime Healthcare was not just patient lead generation, but also the ability to prove the efficacy of the system through clear and measurable tracking. Gaining the Scorpion dashboard system not only meant Prime could know the origin of their leads, but the effectiveness of their marketing dollars going out.

The Outcome

Though hesitant at first, Prime Healthcare took a sizable leap of faith as a healthcare institution moving from traditional advertising into the digital marketing space. As an industry known for its undying tradition, the act of breaking from the old way of doing things and embracing new technologies to inspire further growth is a courageous one.

An act that has led to grounded-breaking success and a potential for significant growth moving forward.

Hear from Molly Lawson

"I know that your support team is there for me. If we need to make an adjustment the Scorpion team is there to help us do that. We don’t always know what capabilities are available and how we can use them, but Scorpion’s always got a solution."

Molly Lawson Regional Director of Business Development and Marketing, Prime Healthcare, Prime Healthcare of Sherman Oaks & Encino
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