OrthoTexas Banner

OrthoTexas is one of the most prominent orthopedic groups in the state of Texas. Though empowered by a collective of more than 25 physicians and surgeons, they felt that their online presence was lacking. Seeking greater exposure for their business, they decided to partner with Scorpion to expand their marketing efforts and acquire more patients.

  • CLIENT INDUSTRY Healthcare
  • CHALLENGE Outdated Online Presence
  • LOCATION Dallas-Fort Worth, TX

The Challenge
An Outdated Online Presence 

Coming on as Director of Marketing for OrthoTexas in January of 2017, Alexandra Murray was eager to make changes to the company’s marketing efforts. At the time, 100% of their online marketing budget went solely to search engine optimization (SEO) and print ads; additionally, their website lacked a modern look and design. Determined to find a better solution, OrthoTexas began working with Scorpion to tackle the marketing goals they wished to meet.

The Solution
1. Upgraded to a Modern Website

They developed a website that was responsive to all devices and easy to navigate. This allowed visitors to view their 8 divisions of care and 25 physicians across multiple device platforms.

The Solution
2. Developed and Launched a Comprehensive Paid Advertising Strategy

Scorpion guided OrthoTexas in their process to uncover prime opportunities to acquire more business online and then develop a strategy to reach their targeted audience and convert more patients.

The Solution
3. Leveraged Technology to Optimize Results

Using Scorpion's Award-winning platform1 Ortho Texas was able to track the results of their campaigns in real time. Now OrthoTexas is leveraging technology to increase efficiency and track lead conversions that turn visitors into clients. They have gained a competitive advantage in the marketplace.

The Outcome


Within 6 months of partnering with Scorpion, OrthoTexas saw immediate returns on their marketing investments. Between the months of November and February, they acquired 167 new clients, resulting in more than 332 booked appointments, and a stunning 306% ROI.

Where OrthoTexas had once struggled to expand their marketing outreach, after partnering with Scorpion, they noticed an immediate increase in website traffic and quality leads. As a result, not only can OrthoTexas focus on restoring mobility to their patients, but can continue to grow their organization with confidence and sustainability.

Tripling Revenue & Closing More High-Value Clients Than Ever Before

Hear from Alexandra Murray

"Working with Scorpion, we have to the opportunity to not only stay ahead but staying at the pace we need to stay relevant."

Alexandra Murray Director of Marketing, OrthoTexas, OrthoTexas
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