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Nix Health

Nix Health has been serving the communities around San Antonio and Bexar County since 1930. The elite hospital provides exceptional medical care and treatments for inpatient and outpatient services with an emphasis on behavioral health, bariatrics, and orthopedic care.

  • Client Industry Healthcare
  • Challenge Lack of high-quality leads for specialty care services
  • Location San Antonio, TX
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The Challenge

Discovering More Effective Ways for Patients to Find Their Specialty Services

Andrew Morales, Nix Health’s Corporate Communications Manager, wanted to know how the hospital could reach more high-value patients looking for speciality services. Using the traditional referral-driven and word-of-mouth marketing methods, he knew there was room for growth and improvement - and wanted a solution to share with Nix’s board members. Working with the team at Scorpion beginning in April of 2017, the organization worked to grow their online marketing to see if patients would find them on the Internet.

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The Solution

Website Design

The hospital upgraded their website to a more modern design and developed it with the mindset of providing the information word-of-mouth referrals would be searching for.

Social Media

They began promoting more of their services and informational pieces of content to their Facebook page to reach more patients.

Paid Advertising

Using strategic and targeted keywords, Nix Health honed in on their target demographics for their specialty services, including both bariatric and orthopedic care.

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The Outcome

174% Increase in High-Value Bariatric Patients
  • Growth in Online Leads from Paid Advertising 247%
  • More Orthopedic Campaign Clicks 393%
  • Uptick in Bariatric Campaign Clicks 126%

Within six months, Nix Health had an incredible marketing campaign pay off. In conjunction with their referrals, the hospital and their top-rated doctors and surgeons saw a massive increase in patient appointments, consultations, and operations.

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Client Testimonial

“The things you wish you knew and could present as data is visible every single day. What’s great about Scorpion is we can always see conversions happening in real time and get feedback to keep it on the right track. And that’s the most valuable return on investment we could ask for.” Andrew Morales - Corporate Marketing Manager, Nix Health

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