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Jupiter Medical Center is a not-for-profit medical center that has served the South Florida region since 1979. Despite being well-respected in the region, the center’s leadership wanted to expand online exposure and qualified inbound traffic. With a desire to attract more patients, they turned to Scorpion and the results were significant.

  • CLIENT INDUSTRY Healthcare
  • CHALLENGE Expanding Online Exposure
  • LOCATION Jupiter, FL

The Challenge
Reaching the Right Audience Online & Attracting More Patients

With more than 39 years of healthcare service to the South Florida community, Jupiter Medical Center was a fixture within the region. However, as a one-woman marketing department, Digital Marketing & Consumerism Manager, Jennifer Crabtree, found it challenging to bring the changes necessary to grow the hospital’s online presence with very limited resources.

Wanting to reach new audience demographics and improve campaign efficiency, she decided to partner with Scorpion to redesign both the look of Jupiter Medical Center, as well as it’s marketing strategy.

The Solution
1. Implemented a Cutting-Edge Web Design

Kicked off a full website redesign, completely changing the site’s look-and-feel, function, and blog content strategy.

The Solution
2. Expanded Paid Campaign Efforts

Launched various types of targeted digital ad campaigns, including pay-per-click (PPC), display, and social media advertising. The campaigns were geared toward driving more prospective patient leads to various service lines within the hospital.

The Solution
3. Introduced Data Tracking System

Provided the hospital with a digital marketing dashboard that made it easier for the Jupiter Medical Center team to easily manage their marketing performance each month.

The Outcome

  • INCREASE IN WEB-DRIVEN PROSPECTIVE PATIENTS 411%
  • INCREASE IN SOCIAL MEDIA FOLLOWERS
    140%
  • INCREASE IN SOCIAL MEDIA REACH 127%

Within 7 months of partnering with Scorpion, Jupiter Medical Center’s online outreach efforts had quadrupled their prospective patient lead acquisition—and the effects weren’t just limited to leads. Their desires to expand their online presence were realized with a dramatic spike in social media following and engagement.

While Jupiter Medical Center had once felt constrained in its ability to connect with potential patients, they have since been able to achieve a 140% increase in new followers as well as a 127% audience reach in less than a year. As a result of partnering with Scorpion, they’ve gained the support—and results—they’ve been seeking.

411% Increase to Web-Driven Prospective Patients Within 7 Months

Hear from Jennifer Crabtree

"It’s been a wonderful experience. I came from the agency side of marketing, so my expectations of what customer service should look like were high. Scorpion was a breath of fresh air. I’ll send an email and the majority of the time, I get a response back within 10 minutes, so I know they received my message and are working on it."

Jennifer Crabtree Digital Marketing & Consumerism Manager, Jupiter Medical Center
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