Hawaii Pacific Health Banner

With 4 medical centers, more than 70 locations, and about 1,600 physicians, Hawaii Pacific Health is one of the state’s largest healthcare provider. The not-for-profit healthcare system’s hospitals include Kapi’olani Medical Center for Women & Children, Pali Momi Medical Center, Straub Medical Center, and Wilcox Medical Center.

  • Service Area Healthcare Network
  • Challenge Lack of transparency in marketing
  • Location Honolulu, HI
Hawaii Pacific Health Mobile Website - 3 Mobile Phones

The Challenge

The hospital’s executives valued the clicks and impressions they were getting, but they were more interested in advanced tracking, knowing how many online visitors were becoming new patients, and understanding their ROI from the hospital's marketing campaigns.

The Solution

  1. Pay Per Click (PPC) ads to reach patients looking for new primary care physicians.
  2. Geographic and demographic targeting to reach their ideal audiences.
  3. Tracking new patient leads for marketing campaign attribution.
Hawaii Pacific Health Home Page - Tablet Image

The Outcome

  • Clear patient tracking attribution for the first time in the history of the hospital.
  • A +70% acquisition rate of patients in the "ideal demographic" (adults under the age of 45) from paid advertising.
  • Game-changing customer support for the Hawaii Pacific Health marketing team.
Hawaii Pacific Health Why Choose Us Page

The BIG Picture 

“I knew I needed to get to this point with our marketing campaigns—I just didn’t have the time, the bandwidth, or the resources to actually do it. Scorpion's ability to wear many hats has been terrific, and it’s allowed me to get the campaign results I know our leadership really wants to see. For the first time, our marketing team can definitively say, ‘Yes, we brought in patients.’”

Robert Gelber, Director of Interactive Marketing at Hawaii Pacific Health

The Numbers

  • Clear patient attribution from digital marketing for the 1st Time
  • Percentage of Ideal patients captured from paid advertising 70%
  • Where Hawaii Pacific Health ranks Scorpion Customer Service #1

The marketing team at Hawaii Pacific Health knew digital marketing was the way to reach and engage new patients…But they didn’t know how many new patients should come from their marketing. The two-person digital marketing team at Hawaii Pacific Health focused on building brand awareness, time tracking metrics like website page visits, impressions, and clicks—not conversions and attribution.

That's where Scorpion came in.

Hear from Robert Gelber

"Being able to tie our marketing back to actual patients and their demographics was the biggest success."

Robert Gelber Director of Interactive Marketing, Hawaii Pacific Health
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