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Cody Regional Health strives to deliver personalized healthcare to all citizens of Northwest Wyoming. After losing patients to large health systems in the region, Marketing Director, Ashley Trudo decided it was time for Cody Regional Health to invest in a new, digital-first approach to healthcare marketing.

  • Main Practice Area Regional Health System
  • Challenge Competing for results with large, big-budget health systems.
  • Location Cody, WY
Cody Regional Health's website on 3 phones

The Challenge

With more than seven facilities offering multiple services, Cody Regional Health is the definition of a non-typical, rural-access healthcare system. Yet despite its impressive service offerings, the health system found itself struggling to appeal to the greater community of Cody, Wyoming. As a result, Cody Regional Health started losing local patients to competing health systems in Northwest Wyoming.

Recognizing the need for change, Cody Regional Health’s Marketing Director, Ashley Trudo, made the decision to look for a healthcare-focused marketing partner that could help her…

  • Appeal to more residents of Northwest Wyoming.

  • Capture clear and irrefutable evidence of positive ROI.

  • Become more efficient and effective in marketing their health system.

“Until we started working with you, we really struggled to track and measure our results in ways our senior leadership could appreciate.”

  • Ashley Trudo,Marketing Director, Cody Regional Health

The Solution 
1. A marketing dashboard built to cater to Ashley's needs

“I love the dashboard...I use it all the time.”

Ashley Trudo, Marketing Director, Cody Regional Health

Cody Regional Health's website on an IPad

2. Proof of ROI for senior leadership

“Proving that we are making money for the hospital and not just burning cash has been incredibly valuable.”

Ashley Trudo, Marketing Director, Cody Regional Health

Screenshot of Cody Regional Health's website

3. Service extending well-beyond the norm.

“You’ve really become an extension of our marketing team...you’re so professional and so efficient that I can go to you 24/7 with confidence knowing that you’ll have my back." Ashley Trudo, Marketing Director, Cody Regional Health

The Outcome

  • net profit per orthopedic patient acquired $2,400
  • Total net profit from a single Orthopedic Campaign $122,400
  • new patients from a single orthopedic campaign 51

It’s been a little over a year since Ashley Trudo and the leadership team at Cody Regional Health first started working with their new marketing partner and—so far—the investment has more than paid for itself.

So...who is this mysterious marketing partner?—we’ll let Ashley tell you in her own words...

Ashley Trudo in Her Own Words

"Scorpion is my secret, little toolbox—anytime I need something, even if it’s just a picture or phone number update to our website, you guys get on it right away...sometimes you email me back in 30 seconds!"

Ashley Trudo Marketing Director, Cody Regional Health
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