American Family Care Banner

Founded by Dr. Bruce Irwin with a single location in 1982, American Family Care has pioneered the concept of non-emergency room urgent care. With its 2013 acquisition of the Doctors Express, and its subsequent rebranding, AFC has become the nation’s leading provider of urgent care, accessible primary care, and occupational medicine.

  • Service Area Urgent Care
  • Challenge Accommodating a plan for 312% growth in 48 months
  • Location Birmingham, Alabama
American Family Care Mobile Website - 3 Mobile Phones

The Challenge

Finding a national marketing partner...

  1. Experienced in supporting clients in the healthcare and franchise industries.
  2. Capable of promoting brand alignment between the 67 AFC-owned clinics and the 93 franchisee-owned facilities.
  3. Ready to keep pace with AFCs aggressive goals for expansion (growing from 160 clinics to 200 by 2018, and from 200 to 500 clinics by 2020—312% overall growth in 48 months).

The Solution

Find a partner familiar with the unique nature of the healthcare industry, capable of engineering a conversion-first website specifically built to attract new patients, and ready to deliver unmatched customer service and support.

American Family Care Home Page - Tablet Image

The Results

  • 100% = Confidence in generating patient buy-in.
  • 200 = American Family Care Clinics in operation today.
  • 300 = The number of clinics American Family Care plans to open by 2020.
American Family Care Contact Page

The BIG Picture

"It's refreshing to have a resource like Scorpion with experts who can guide us and are willing to work with our partners to create the most effective ecosystem for achieving our vision."

—Catherine Sartin, Healthcare Strategy Director, AFC

The Numbers

  • CURRENT CLINICS IN OPERATION 200
  • TOTAL CLINICS TO BE OPEN IN 2020 300
  • CONFIDENCE AFC HAS IN SCORPION
    100%

Since joining American Family Care in 2016, Catherine Sartin has accomplished a lot, and much of that accomplishment is rooted in her ability to pick winners in third-party vendors—vendors like Scorpion that provide exceptional guidance, unparalleled support, and undeniable results.

AdWords Campaign Delivers a 2,400% Increase in Monthly Leads

Hear from Catherine Sartin

"It's refreshing to have a resource like Scorpion with experts who can guide us and are willing to work with our partners to create the most effective ecosystem for achieving our vision."

Catherine Sartin Healthcare Strategy Director, American Family Care
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