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What’s one of the most commonly missed opportunities for attracting new patients in the healthcare industry? Here’s the answer in two words: Open Enrollment. According to a 2016 study by Aflac , more than half (58%) of ...
Online advertising is a powerful strategy for hospitals that are trying to build their brand awareness and attract more patients— if it’s done right . Unfortunately, many healthcare advertisers spend a lot of time and ...
It’s American Heart Month, which means it’s the perfect time to answer this important question: Is your hospital doing everything it can to promote its cardiovascular program? If your hospital provides leading ...
Most hospitals have faced the challenge of staff shortages at some point or another. It can often take a long time to attract the right candidates and fill positions, which may serve as a strain on your hospital’s ...
It was only a matter of time: U.S. digital ad spend will finally outpace TV ad spend this year, according to an updated forecast by eMarketer. The market research company has just announced its latest projections, ...