How well do you know your target audience?
When it comes to gaining new hospital patients, a variety of factors can influence a decision to choose your hospital. For an expectant mother whose water just broke, proximity to the nearest hospital may take priority. For a cancer patient, the expertise of a hospital’s oncology specialists may be the determining factor.
Although the reasons we choose our hospitals may vary, more often than ever, an increasingly common element exists between them: online search.
More than ever, digital search is influencing how patients find, discover, and interact with the hospitals, medical centers, and clinics around them.
To better understand medical decision making and consumer choice, here’s a pocket guide to Getting Inside Their Heads: A Customer’s 5-Step Journey to Finding Your Hospital.
About the Author
As Senior Vice President of Scorpion Healthcare, Brian Davis leads our vision of bringing a new level of competitive advantage to healthcare providers online. He has been a speaker and panelist at various healthcare industry conferences and has been quoted in Becker’s Hospital Review. Most recently, he was a panelist at the Becker’s CIO and Health IT Summit.
Brian is a graduate of the Massachusetts Institute of Technology (MIT) Sloan Business School Entrepreneurial Development Program (EDP) and received his undergraduate degree in Journalism from Louisiana State University. He currently resides in Dallas with his wife, new daughter, and three dogs. In his spare time, he likes to spend time with his family and to take long road trips.