How well do you know your target audience?
When it comes to gaining new hospital patients, a variety of factors can influence a decision to choose your hospital. For an expectant mother whose water just broke, proximity to the nearest hospital may take priority. For a cancer patient, the expertise of a hospital’s oncology specialists may be the determining factor.
Although the reasons we choose our hospitals may vary, more often than ever, an increasingly common element exists between them: online search.
More than ever, digital search is influencing how patients find, discover, and interact with the hospitals, medical centers, and clinics around them.
To better understand medical decision making and consumer choice, here’s a pocket guide to Getting Inside Their Heads: A Customer’s 5-Step Journey to Finding Your Hospital.
About the Author
Ruben oversees corporate marketing for the enterprise segment of Scorpion. Focusing on leveraging next-generation systems for demand generation, lead acquisition, lead nurturing and sales ops optimization, Ruben specializes in building out the systems of long-term and sustainable business growth.
Ruben attained his B.A. from the University of Southern California, and his M.B.A. from Loyola Marymount University. When out of the office, he enjoys playing on his drum kit, mountain biking, and spending time with his wife and son.