Do you know how your audience is finding you?
When looking for ways to attract more clients, understanding how they think and make decisions is critical. Sure, a potential client looking for your services may have found you online—perhaps through Google or Bing—but do you know how? Or, even more importantly—why?
The way we find treatment centers has changed dramatically as the Internet and mobile technologies have risen to a level that provides answers to our core problems and allows us to find solutions in seconds after a quick digital search.
And to understand this client flow is to gain the ability to tap into it, allowing you to provide a channel of relief and support to those right when they need it most.
To help you reach more of those in need, here’s a pocket guide to Getting Inside Their Heads: A Client’s 5-Step Journey to Finding Your Rehabilitation Center.
About the Author
As Senior Vice President of Scorpion Healthcare, Brian Davis leads our vision of bringing a new level of competitive advantage to healthcare providers online. He has been a speaker and panelist at various healthcare industry conferences and has been quoted in Becker’s Hospital Review. Most recently, he was a panelist at the Becker’s CIO and Health IT Summit.
Brian is a graduate of the Massachusetts Institute of Technology (MIT) Sloan Business School Entrepreneurial Development Program (EDP) and received his undergraduate degree in Journalism from Louisiana State University. He currently resides in Dallas with his wife, new daughter, and three dogs. In his spare time, he likes to spend time with his family and to take long road trips.