Last Tuesday, April 21, Google officially released its new algorithm update, giving mobile-friendly websites an advantage in search rankings. How did your website measure up?
Studies released over the past year indicate a huge shift in the way people search – approximately 80% of local searches are conducted from mobile phones, a statistic that has not gone unnoticed by Google. This week, Google released an algorithm update that expanded its use of mobile-friendliness as a ranking signal. Websites that are deemed mobile unfriendly will not be featured prominently in search results.
How do I know if my website is mobile friendly?
Google has provided a few different avenues for you to discover whether your website is mobile friendly.
The Mobile-Friendly Test
Simply enter a web page URL and the test will analyze if the page has a mobile-friendly design.
Mobile Usability Report
This report is available through Google’s Webmaster Tools and focuses on diagnosing mobile usability issues.
Why is mobile friendliness so important?
What is important to the user is important to Google. So naturally, with a majority of searches happening on phones and other non-desktop devices like tablets, Google is accommodating to ensure the best possible user experience.
Mobile-friendly websites generally meet the following criteria –
- They are easy to navigate on all devices
- They load and display correctly across all devices
- Text is large enough to read without the user having to zoom
- Certain design elements have been streamlined or removed completely to simplify mobile design
- The phone numbers are displayed prominently and allow users a “click to call” option
- Forms are simple and prominent, prompting users to take action
Scorpion Creates Mobile Friendly Healthcare Websites
Scorpion Healthcare is at the cutting edge of website design and technology. Mobile friendly and responsive website design is now the standard, and we make sure all our sites fit the bill. By partnering with Scorpion, you can have an internet marketing strategy that won’t grow stale with time. With Scorpion, you can be future-proof.
Mobile friendly design alone does not guarantee your site top spots in search results, which is even more reason to choose Scorpion Healthcare for your internet marketing strategy. As a full-service internet marketing company, Scorpion Healthcare helps healthcare networks, hospitals, specialty clinics, individual practitioners, and others in the healthcare industry succeed online through a variety of proven patient-attraction strategies.
If you’re ready to bring your website up to speed to increase patient attraction, contact Scorpion Healthcare today!