Mobile devices like cellphones and tablets are a staple in American homes. In April 2015, Google rolled out its long-awaited, mobile-friendly algorithm. In short, the update boosted rankings for pages conducive to mobile searches.
But mobile optimization didn’t start this year. The importance of a mobile-friendly web presence has grown with the popularization of smartphones. In a recent article from Smart Insights, experts revealed that mobile internet usage accounts for 51% of online engagement. In 2008, only 12% of internet usage happened on mobile devices. It’s clearer than ever that if you want your hospital to perform well online, you need to make sure it’s responsive and mobile-friendly.
Responsive Design Isn’t the Future, It’s Happening Now
Responsive website designs are the best way to reach mobile and desktop internet users effectively. Why? Because they allow users to view the full website on any device. Instead of creating a separate website for smaller screen sizes, a responsive design adjusts to any mobile or desktop device.
More reasons to get a responsive website for your business:
- Responsive sites ensure a positive user experience across all platforms
- Your competitors probably have a responsive site or will get one soon
- Instead of managing multiple sites, you only need to maintain one
- Responsive designs may require an upfront investment, but there’s less maintenance in the long run
- You can target a larger group (mobile and desktop users) simultaneously
Responsive Web Design Myths
1. I don’t need a responsive website because I have a mobile site.
An old-fashioned mobile website won’t put your hospital ahead of the competition. In the past, mobile sites were the best answer to cellphone and tablet users, but these devices are a more integral part of user’s lives now. Responsive sites transition seamlessly from one platform to the next.
2. Responsive web design only helps mobile users.
Mobile websites allow users to engage with your business across all online platforms, including desktop computers and laptops. The idea is to build a site that appeals to users no matter the size of their device. When your website is responsive, it will look good on a smartphone, widescreen computer, and everything in between.
3. I’ll have to eliminate certain features from my site to make it mobile-friendly.
A mobile-friendly site doesn’t look the same on all devices. You may need to strip certain elements, such as small buttons and detailed functionality to improve user experience on smaller devices. This doesn’t mean you must remove those features from the desktop version as well.