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How Your Marketing Efforts Can Maximize Patient Experience Posted by Brian Davis | 10.2.15 5:10pm

4 Ways to Engage with Patients Outside of the Treatment Room

The process of finding a medical care provider isn’t what it used to be – referrals and name recognition don’t pack the same punch as they once did. Now, if you want people to find and choose your practice, you need to show them that the patient experience they’ll get under your care is better than what they’ll find anywhere else. How? By creating an experience and a relationship with potential patients long before they ever enter your facility for care.

People do their research before committing to a hospital or doctor, and the bulk of their research is usually done online. It’s during the research stage that the patient experience first begins. And it’s at this stage that your online presence will first be felt. If someone were to research your practice online today, how would it hold up?

Understanding the Full Meaning of a Patient’s Experience Online

A person who’s happy with their online experience of your practice is much more likely to become an actual patient than someone who’s left unsatisfied after interacting with your website. To maximize a patient’s experience online, make sure your website and overall online presence accomplish the 4 points made below.

  1. Address Local Health Concerns on Your Website

To provide the best service, address critical issues affecting your immediate community. Focus on identifying what health problems are most common in your region. Then, concentrate on targeting the major health concerns you uncovered to your local community. A great way to address local health concerns online is through blogs that answer the general questions people may be asking about any given topic.

  1. Find a Way to Display the Culture of Your Practice Online

People are much more likely to feel a connection with your hospital or doctor’s office if they have a good sense of who you are and what you do. If your medical office has an intimate, family feel to it, make this known on your website. If your hospital is known for its state-of-the-art technology and facilities, let your audience know. Website visitors are usually looking for something specific, and if they can’t quickly find it when they land on your site, they won’t hesitate to go elsewhere. This is your first opportunity to build a relationship with your patients, so make sure you’re sending the right message from the minute they land on your site.

  1. Make Good Use of Social Media

Facebook, Twitter, and other social media outlets aren’t just for your personal life! If you want to connect with current and prospective patients, social media sites are great ways to start a conversation. It’s on these sites that you can build connections, develop relationships, and establish authority in your field. Discuss important issues in the healthcare industry, promote events you’re involved in, start a question-and-answer forum… the possibilities are endless.

  1. Make Your Website as Responsive as Your Medical Team Is

As medical professionals, you know how important it is to be easily accessible, readily available, and diligently responsive to the patients you treat. The same line of thinking should be applied to your website. It’s here that patients will first size up your ability to address their needs. Having a website that’s easy to navigate and full of the information your patients need goes a long way in building your credibility as a healthcare provider. For an optimal patient experience, make sure your website includes:

Implement these 4 practices into your overall marketing strategy and you’ll quickly notice a difference in the way patients describe their experiences with your hospital or medical practice. If your current website and online marketing techniques aren’t helping you build the patient relationships and experiences you want, contact Scorpion. Our healthcare marketing specialists are here to help!