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How to Use Twitter to Market Your Hospital


Millions of people use social media platforms like Facebook and Twitter to engage with friends, family, acquaintances and local businesses! They’re even using these sites to research, find, and interact with hospitals and other local healthcare systems in their area. In fact, according to a SaprkReport, 41% of people said social media would affect their choice of a specific doctor, medical facility, or hospital.

Social media marketing has become one of the most popular (and most effective) ways for hospital marketers to attract new patients. And Twitter is at the top of this list. With more than 900 million users, Twitter gives marketers access to an endless stream of users. Engaging with them through daily “tweets” is a great way to build trust and stay at the front of their minds.

Why Use Twitter?

Traditional methods of hospital marketing no longer pack the same punch as they once did. People who used to rely on television commercials and billboards for information are now conducting online searches to find what they’re looking for. And this is just as true for hospitals as it is for every other business. If you want to attract new patients, the key is through a digital marketing campaign – and the campaign must include a social media marketing strategy that involves Twitter.

By making a Twitter account for your hospital, you can spread useful information that will reach millions of people much faster than through traditional methods of advertising, i.e. bus ads, mailers, etc. And with the recent announcement that Twitter is dropping its 140-character limit, there are more possibilities to market your hospital on this platform than ever before.

What Kind of Posts Should I Make on My Hospital's Twitter Account?

  • Breaking News – One of the biggest reasons Twitter has grown so quickly in popularity is because it gives people instant access to live news and breaking updates. Twitter is a fast way for people to get information about any given topic, and the healthcare industry is no different. Your Twitter posts should include live updates about local community health concerns, as well as Emergency Room wait times, and other hospital- or health-related news.
  • Advertise New Medical Technology - Medical technology is constantly advancing, and it can be hard for people outside the industry to keep up. Posting information about new medical technology and advances can spark a conversation and urge current followers to get their friends in on the conversation as well. When more people are following a Twitter page, a post can double as a press release. The more people talking about a particular post, the more popular your hospital will become, and the more patients you’re likely to attract.
  • Don’t Forget to Use Hashtags – Hashtags (#) are a great way to mark certain keywords or topics in your tweets, and using them correctly can be an effective marketing tool for your hospital. Using hashtags like #hospital, #healthcare, #healthtalk, and #patient is a great way to connect with Twitter users who search these same keywords. Once you’ve connected with these users, you can start a conversation and really up you ante in the Twitter game.

26% of All Hospital in the U.S. Participate in Social Media – Is Yours One of Them?

As indicated by SparkReport’s study on the rising use of social and mobile in healthcare, only 26% of all hospitals in the country currently participate in social media. Get ahead of the game by adding a social media strategy to your online marketing campaign – Scorpion can help! Contact us today for more information.