Having a fresh, modern design and cutting-edge technology is vital for your hospital, but how can you be sure your website fits the bill? It may be time for a new marketing strategy if your hospital’s website meets any of the following criteria.
1. It Isn’t Responsive
Responsive design is now considered best practice in the realm of website development. Responsive web design provides an optimal user experience regardless of what device they are viewing your hospital’s website on. Responsive design is one website, coded to morph and change to fit the screen of virtually every type of device from smart phones to desktops.
2. It Hasn’t Been Updated in 12-18 Months
Technology changes at a rate that is almost too fast to keep up with. Most people, including Scorpion Healthcare, recommends updating the technology and design of your website every 12 months (at most) and ideally every 18 months. At the very least, you really won’t want to go more than 24 months without updating your website’s design and technology in order to stay fresh, relevant, and aligned with current standards.
3. Your Patients Have Complained
A sure-fire way to know if your website needs updated technology is when your patients (or potential patients, for that matter) start to complain. Things like an easy-to-navigate design and a user-friendly patient portal can drastically change the way your patients interact with your site, and consequently, with you.
4. Your Events, Blogs, and News Are No Longer Relevant
Features like a press center, a blog, and events calendar are all beneficial so long as they are relevant. If your website features a blog that hasn’t been used for six months or an events calendar with “upcoming events” that passed over a year ago, you need to rethink how you are utilizing these technologies.
5. New Patient Signups Are Down
Last but certainly not least, a drop in new patient signups often indicates a stale marketing strategy and outdated technology. In today’s consumer-driven healthcare market, more and more people are finding their physician online. If you aren’t getting the volume of patients you need, it may be because a large chunk of your potential patient base (internet users) can’t find you.
Are you ready to take your website to the next level? Partner with Scorpion Healthcare’s award-winning web designers and advanced technical team. Together, we can build a future-proof website that sets you up for success for years to come!