We use what we can see to make judgments about things that might not be as readily apparent. For hospitals and healthcare centers, first impressions are key to attracting new patients. This reality crosses cultural, socio-economic, and generational lines. It is human nature to make decisions on first impressions.
In today's consumer driven healthcare industry, many first impressions take place in the digital world rather than face-to-face. Now more than ever before, people are making health decisions based on what they find online. When potential patients arrive at your website, what will they find?
The Importance of First Impressions in Patient Attraction
You Only Get One Chance
Like in-person first impressions, you only get one chance to impress your online visitors. You actually have even less time to impress potential patients on you website than you would in a face-to-face meeting. In the digital world, "bounce rate" is the rate at which a person visits your website and then leaves right away, without interacting. It's the digital equivalent of a patient walking through your doors only to walk right back out seven seconds after. When your website has a beautiful and easy to use design, visitors are more likely to stick around and learn more.
Targets the Patients You Want
Changing the way you present yourself online can help you target the patients you want. For example, do you want to attract more patients to your hospital's cancer center? Present potential patients with a website that highlights your emphasis on and experience in cancer care. "Dress for the job you want" is more than just a mantra for job interviews. It applies to the way you present yourself online as well.
Today, healthcare is largely consumer driven. What distinguishes you from your competitors? If your hospital has special accreditations and awards, your website is the place to highlight them. Much more goes into making a health decision than deciding where to eat for dinner. Hospitals and healthcare centers need to build visitor confidence in who they are and what they can do.
Simplifies the Decision-Making Process
Choosing a doctor or healthcare provider is a big decision for most people, often ridden with at least some degree of anxiety. How does your website make visitors feel? If your website makes the visitor feel more confused than they probably already are, chances are, they won't stick around long enough to give you a call. A great user experience and an easy to navigate website makes you seem more organized. In turn, visitors gain the confidence in you they need to schedule an appointment.
Want to give a great first impression? Ready to attract more new patients? Scorpion Healthcare is helping hospitals capture distinctive advantage every day with award-winning websites and future-proof designs. Contact us to find out how it all works