A great brand has a clear focus and a defined mission. It is unique and memorable, with a visual identity and a voice that resonate with its target audience. It has found its place among competitors, that “sweet spot” where it can thrive. Today, a great brand must also have a strong foothold on the Internet. Virtually everyone searches for products and services online, and your brand must be visible and consistent to compete. Our franchise branding and web design services are delivered by top creatives, strategists, and developers to help your brand succeed.
Your website is the online face of your brand. It serves as a tool to bring in more potential franchisees, and to drive traffic to existing locations. A visually appealing, conversion-focused website will help you achieve real growth.
- Responsive Years ago, virtually every person who visited a website was using a desktop computer. Today, people use their phones, tablets, and laptops to browse the Internet. In fact, the average person spends about 3.3 hours using their smartphones to engage with digital media. Your website needs to respond correctly to the type of device a person is using, and that’s where responsive web design comes into play. We create each website to translate beautifully—and seamlessly—to any device.
- SEO-Friendly There are numerous ways to make a website SEO-friendly. Some are readily apparent, like a user-friendly URL or engaging and optimized content. Others are completed behind the scenes but are just as important, such as backlinks or coding a website that’s compatible with mobile devices. At Scorpion, each website we create is designed and structured in compliance with Google, Bing, and other search engines’ best practices to ensure it's SEO-friendly and performs.
- Conversion-Focused If your franchise’s website is stunning and shows up at the top of search engines, it will be of little use unless it can also convert. You need people to call or come in for a consultation so you can sell them on your services. You can get one million visitors, but this means nothing unless your website is conversion-focused. Using features like compelling content, live chat, easy-to-use contact and case evaluation forms, and above-the-fold designs, our websites are built to convert.
- Built for Speed Loading speed refers to the speed at which your website or a page on your site loads. This affects a visitor’s experience and even search engine optimization. At Scorpion, our franchise websites are built for speed. Whether they’re viewed on smartphones, desktop computers, or tablets, they’re designed and coded to load as quickly as possible, creating a better experience for your users and positively affecting SEO. This is one more way we put your website to work for your practice.
Any brand, from a start-up to a household name, needs the right identity, voice, and positioning to flourish. Our branding services are delivered by creatives and strategists who will work closely with you to find and define the place where your brand can succeed.
The right positioning will mean everything in your pursuit of increased brand awareness, more locations, and more customers for your franchisees. Our brand positioning experts can help you uncover the precise space in the market where your brand will thrive. We can then leverage this position to make the most out of your strengths, the needs of your consumers, and market opportunities—to help you add new locations and support existing franchisees.
When you know everything there is to know about your target audience, market opportunities, competitors, and your industry as a whole, you’re in a powerful position. Our market research team will gather, analyze, and interpret key information that will take all the guesswork out of branding, leading to greater alignment, efficiency, and success. Your brand will be precisely where it needs to be to attract and retain franchisees and customers.
Consumers should be able to recognize your brand at a glance. Your visual identity—including your logo, color choices, imagery, fonts, and typography—must be created in such a way as to foster top-of-mind awareness and build customer trust. Our creatives can help you find the visual identity that communicates your unique story and resonates with consumers, while maintaining consistency to maximize its efficacy.
Your brand has a personality and values, and these must be properly communicated to consumers to make it memorable and trusted. Express your brand the way you want, with a consistent and unique voice that truly speaks to the people who are interested in the services or products you offer. Our writers will apply your brand’s voice across all mediums for the greatest impact and benefit to your company and individual franchisees.