Did you know over 70% of clicks are on the first page of results? People are using search engines more than ever to find local businesses—which means your ranking directly affects how many calls your franchisees will get. In fact, there are roughly 1.3 billion Google searches conducted annually, with billions more coming from search engines such as Bing and Yahoo, which are becoming increasingly popular.
Something else worth knowing? Half of consumers who searched for a local business on mobile took action the same day, either visiting the physical location or calling the business. And over a third of desktop users did the same. High rankings on Google, Bing, and Yahoo translate to more calls and higher revenues. Low rankings mean you are losing massive amounts of leads to your competitors. You just can’t afford to ignore SEO.