Franchise Pay-Per-Click Advertising (PPC)
Winning Leads Quickly & Effectively
While many business owners remain skeptical of PPC, the numbers don’t lie.
Recent statistics revealed that PPC is 54% effective at generating leads—over half of your searchers will respond to your ad on Google, Bing, or Yahoo. For some perspective, consider that television ads have a 1% lead generation rate with no concrete way of tracking your return on investment.
The latest statistics about PPC reveals its power:
- Average ROI for PPC is $2 revenue for $1 spent.
- 70% of mobile users reached businesses directly from Google.
- PPC increases click-through rates for lower ranked businesses.
- Google’s monthly Display Network audience is equal to 10 Super Bowls.
The future of advertising is not in television, movies, or radio—it’s in search engine marketing (SEM).
Because franchises depend entirely on calls and leads, PPC is vital to all franchises looking to remain thriving through the next decade. Scorpion has over a decade of experience handling PPC campaigns and can work with your franchisees to give them more leads than they know what to do with.