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Homewatch CareGivers strives to provide in-home care services so people can continue living safely and happily in their own homes. Following their acquisition by Authority Brands, Homewatch CareGivers had to adapt to working with a brand-new marketing partner.

  • Main Practice Area: At-home healthcare
  • Challenge: Adapting to a new marketing partner
  • Location: Denver, CO
The client's website on 3 mobile phones.

The Challenge

When Yona Smith was hired to manage franchise development marketing at Homewatch CareGivers in 2011, she knew she was entering into a fast-paced environment. (After all, Homewatch CareGivers was a growing senior care franchise with a footprint the United States, Canada, and Latin America.) But in 2017, a new development was thrown into the mix—one that required Yona to be ready to adapt more than ever before...

Homewatch CareGivers International was acquired by Authority Brands, LLC.

With the acquisition came many changes—including the switch to a new marketing partner. While a change of this magnitude is always a challenge, Yona saw it as an opportunity. She set out to use the new resources available to her to grow the Homewatch CareGivers brand. She was ready to bring more franchisees on board, and part of that goal involved attracting the right prospects.

“My focus has always been on quality over quantity of franchise candidates—only after we get the quality piece right can we begin to think about increasing quantity. When we started working with our new marketing vendor, that was my goal.”

Yona Smith, Franchise Development Marketing Manager, Authority Brands, LLC

The Outcome
Improved web traffic and digital visibility.

“Our old website was built by a different development team. Your team took our website and turned it into a true digital brochure for our business—the traffic and visibility have never been better.”

Yona Smith, Franchise Development Marketing Manager, Authority Brands, LLC

The client's website on an iPad.

The best tools in the business.

“Relying on Google Analytics for measuring website performance was not ideal—I felt like I needed a specialized degree to understand our web metrics. Your dashboard makes things SO much easier. There’s no guesswork and I have total transparency.”

Yona Smith, Franchise Development Marketing Manager, Authority Brands, LLC

A screenshot of the client's website.

A new level of customer service and support.

“You consolidate so many vendors into one, it’s incredible. I get to deal with one point of contact for everything...ads, leads, web design, you name it. It’s all a part of your package. You’re really a one-stop shop that makes life easier for franchise marketers." 
Yona Smith, Franchise Development Marketing Manager, Authority Brands LLC

By the Numbers

  • Number of marketing vendors 1
  • Franchise Opportunities visitors in 11 months 44,367
  • Franchise Leads in 11 months 754

Following the acquisition of Homewatch CareGivers by Authority Brands, Yona Smith entered into new terrain with a new marketing vendor.

But today, she knows exactly what she can expect from that marketing vendor…

High-quality leads, a fantastic website, tremendous digital visibility, world-class campaign management tools, and an unbeatable level of customer service and support.

Who is the marketing vendor that’s giving Yona everything she needs to be successful in her role?

You guessed it...

Scorpion.

Hear from Yona Smith

"I have total visibility into our traffic and our leads...you’re constantly improving our website...I can just give my marketing team an idea or new data point and say, ‘Tell me what you think we should do’. That’s the kind of faith I have in Scorpion at this point. I really trust you."

Yona Smith Franchise Development Marketing Manager, Authority Brands, LLC
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