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Goldfish Swim School is a North American franchise offering year-round swim lessons to children aged 4 months to 12 years. With state-of-the-art facilities, heated indoor pools, and world-class instructors, Goldfish Swim School should have had everything it needed to appeal to parents.

  • Main Practice Area Education
  • Challenge Keeping pace with rapid growth.
  • Location Detroit, MI
Goldfish Swim School's website on 3 Mobile Phones

The Challenge

Without an immediate need for parents to enroll their kids in swim lessons, Goldfish’s sales cycle was inherently slow. Parents took their time, and when the time finally came to buy lessons, the Goldfish Swim School ad they saw six months ago was already a distant memory.


Therefore, Goldfish Swim School needed a website that was better able to convert new visitors into paying members, and a marketing infrastructure capable of taking multi-channel brand exposure and user-tracking to unprecedented levels of performance and control.

“I’m all about win/win opportunities. And you guys have been great to us…I believe you guys adhere to my favorite Goldfish core value – integrity, compassion, and trust! Happy to help you because I know that will help other franchisees...makes me feel smart for choosing the best of the best!”

  • Shana Krisan, Vice President of Marketing, Goldfish Swim School

The Solution
A website of accommodating more franchisees.



Goldfish Swim School's website on an Ipad

Restructured marketing to fit a longer sales cycle. 



Image of Goldfish Swim School's website

More bookings from parents.

The Outcome

  • annual increase in web traffic 23%
  • increase in lead conversion 150%
  • number of leads generated 170,000
In a year, Goldfish Swim School was able to generate monumental growth for their franchise. By working with an experienced marketing vendor specialized in growing franchise businesses, they were able to build a website that could house their growing franchisees, restructure their marketing efforts to appeal to a longer sales cycle, and inspire more bookings from parents looking to take their kids to the pool.

Shana Krisan in Her Own Words

"Thank you for your insane and impressive work ethic, great insights and always being one step ahead of me/us. It’s been an absolute pleasure and privilege to work with you!"

Shana Krisan Vice President of Marketing, Goldfish Swim School
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