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Bloomin’ Blinds started as a family owned and operated business in 2001. Specializing in the repair and installation of blinds, shades, and shutters, Bloomin’ Blinds began franchising in 2014 and is one of the fastest growing window blinds franchises in the US.

  • FRANCHISE INDUSTRY Blind Installation and Repair
  • CHALLENGE Website not friendly for multiple franchise locations
  • LOCATION Dallas, TX
The Objective: Getting a Franchise-Compatible Website

The Objective
Getting a Franchise-Compatible Website

Kelsey Stuart has been a vital part of running Bloomin’ Blinds franchise operations since 2001. When they began putting money into search engine optimization (SEO) and paid advertising to modernize their marketing strategy, they felt their current provider wasn’t properly managing the budget and the business was seeing little in results from their campaigns. After meeting with Scorpion at a conference, Kelsey felt that the company offered him an opportunity to rework his marketing efforts and website, and started with them in October 2015.

The Solution
1. Search Engine Optimization (SEO)

The company amped up their SEO efforts to improve their online presence by targeting ideal demographics in their service areas.

The Solution: 1. Search Engine Optimization (SEO)

The Solution
2. Website Design

They revamped their website to make it friendly and easy to navigate for both residential customers in their service areas and potential franchisee owners.

The Solution: 2. Website Design

The Solution
3. Real-Time Tracking

Bloomin’ Blinds now has full transparency with 24/7 access to an online content management system (CMS) and their Scorpion team who provides pivotal updates.

The Outcome

  • UPTAKE IN NEW CLIENTS 143%
  • INCREASE OF LEADS FROM SEO 217%
  • MORE FORMS FILLED ON WEBSITE 157%

In less than 2 years, Bloomin’ Blinds has seen their efforts multiply—and they couldn’t be happier. In the short span of time, the company grew from 6 locations to 29, and are continuing to expand all over the U.S.

Number of Franchise Locations Increases by 383%

Hear from Kelsey Stuart

"Scorpion has been an incredible partner when it comes to presenting our brand to the public. I truly feel like they have a vested interest in our business, and care that we’re satisfied–and growing."

Kelsey Stuart CEO, Bloomin' Blinds
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