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Bloomin' Blinds

Bloomin’ Blinds has been a family owned and operated business since 2001. Specializing in the installation and repairs of blinds, shades, and shutters, their specialists provide at-home services and travel directly to customers’ homes. Bloomin’ Blinds is one of the fastest growing blind companies, with more than 29 locations around the U.S.

  • Client Industry Franchise
  • Challenge Website not friendly for multiple franchise locations
  • Location Dallas, TX
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The Objective

Getting a Franchise-Compatible Website

Kelsey Stuart has been a vital part of running Bloomin’ Blinds franchise operations since 2001. When they began putting money into search engine optimization (SEO) and paid advertising to modernize their marketing strategy, they felt their current provider wasn’t properly managing the budget and the business was seeing little in results from their campaigns. After meeting with Scorpion at a conference, Kelsey felt that the company offered him an opportunity to rework his marketing efforts and website, and started with them in October 2015.

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The Solution

Search Engine Optimization (SEO)

The company amped up their SEO efforts to improve their online presence by targeting ideal demographics in their service areas.

Website Design

They revamped their website to make it friendly and easy to navigate for both residential customers in their service areas and potential franchisee owners.

Real-Time Tracking

Bloomin’ Blinds now has full transparency with 24/7 access to an online content management system (CMS) and their Scorpion team who provides pivotal updates.

Multimedia Strategy

Scorpion implemented other online marketing strategies including video content, blog strategy, online reputation monitoring, social media management, and landing design and copywriting.

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The Outcome

Number of Franchise Locations Increases by 383%
  • Uptake in New Clients 143%
  • Increase of Leads from SEO 217%
  • More Forms Filled on Website 157%

In less than 2 years, Bloomin’ Blinds has seen their efforts multiply—and they couldn’t be happier. In the short span of time, the company grew from 6 locations to 29, and are continuing to expand all over the U.S.

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Client Testimonial

“Scorpion works with other franchises we aspire to become.” Kelsey Stuart - CEO, Bloomin' Blinds

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