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American Leak Detection of Southern Alabama / Western Georgia has been an operating franchise location since April of 2017. American Leak Detection is a nationally recognized leak detection company known for their superior workmanship for both residential and commercial spaces.

  • FRANCHISE INDUSTRY Leak Detection
  • Challenge Limited Internet marketing experience
  • Location Montgomery, AL & Columbus, GA
The Challenge: Getting More Online Exposure from Paid Advertising

The Challenge 
Getting More Online Exposure from Paid Advertising

Ryan Speir joined American Leak Detection of Southern Alabama / Western Georgia as a field technician in 2008, and became the owner in 2011. Attempting to amp up the franchisee’s online exposure, Ryan ran pay-per-click (PPC) advertising campaigns himself—but the results were less than satisfactory. When he noticed American Leak Detection’s (ALD) corporate side had begun using Scorpion and were seeing noticeable results, he decided to follow suit and work with Scorpion, too, beginning in April of 2017.

The Solution
1. Mobile-Friendly Website

With 95.6% of their website visitors first viewing the location on a mobile device, they re-designed the location’s website to work on any device.

The Solution: 1. Mobile-Friendly Website

The Solution
2. AdWords Campaign

With the help of Scorpion, ALD worked to drive more search traffic to their website using specific keywords their ideal clientele would be using for services the location provides.

The Solution: 2. AdWords Campaign

The Solution
3. Online Chat

ALD set up a live chat feature on their location’s website to provide round-the-clock online assistance for their service area, even during off hours and weekends.

The Outcome

  • INCREASE IN NEW CLIENTS 51%
  • MORE CALLS FROM PAID ADS 95%
  • DECREASE IN COST PER LEAD 24%

Ryan and his team at ALD of Southern Alabama / Western Georgia experienced quick changes once they changed their marketing tactics. In October 2017, the location had experienced their most profitable month ever—less than six months after partnering with Scorpion.

Campaign Success Leads to Most Profitable Month Ever

Hear from Ryan Speir

"I didn’t know I had a challenge when it came to my marketing. Scorpion opened up my eyes to the power of Internet marketing, and it’s incredible what can be accomplished when you get somebody who knows what they’re doing."

Ryan Speir Franchise Owner of ALD of Southern Alabama / Western Georgia, American Leak Detection of Southern Alabama / Western Georgia
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