Client Success Story

The Results

Year-Over-Year, 4-Month Comparison

  • +338% Average number of unique visitors
  • +182% Sales tracked from website leads
  • +199% New appointments

About the Cleaning Authority

The Cleaning Authority was founded in 1977 as one of the Baltimore-Washington metro area’s first whole house cleaning services. Since then, the Columbia, MD-based house cleaning service franchise has grown to include more than 200 locations across North America.

In 2015, The Cleaning Authority decided to ramp up its online marketing efforts. It partnered with Scorpion, which led to major increases in its website traffic and nearly triple the amount of appointments and online sales.

The Objective: Drive More New Customers

When Heather McLeod started working as the Director of Marketing at The Cleaning Authority in January 2015, one of the first things she did was evaluate the franchise’s marketing campaigns. The franchise was spending significant budget on pay-per-click (PPC) advertising but was underinvesting in their website experience, local search engine optimization (SEO), and the online reputation of their 200+ franchise locations. Heather saw an opportunity to move the needle, so she turned to Scorpion.

The Solution

  • 01

    In early May 2015, Scorpion launched a brand-new website experience for The Cleaning Authority and its 200+ franchisees, designed to convert more website traffic to leads and new customers.

  • 02

    Scorpion launched local SEO, Pay Per Click, targeted display and retargeting campaigns for The Cleaning Authority.

  • 03

    Scorpion also ran a full integration of The Cleaning Authority’s customer relationship management (CRM) system with Scorpion’s marketing platform to get end-to-end visibility into which campaigns were driving new customers.

The Outcome: More Website Traffic, Appointments, New Customers & Online Reviews

During The Cleaning Authority’s first four months with the newly launched site, the franchise experienced a 78% increase in website visitors, a 139% increase in the average number of page views per day, a 141% increase in website sales, and a 149% increase in total set appointments (compared to the previous four months).

As more time passed, The Cleaning Authority saw even greater results. Year-over-year, the franchise experienced a 338% increase in the average number of unique visitors, a 278% increase in the average number of page views, a 182% increase in website sales, and a 199% increase in total set appointments. The Cleaning Authority has also benefited from a lower cost per customer acquisition in its overall marketing budget.

  • Google (37.9 %)
  • Scorpion Advertising (25.3 %)
    Scorpion Advertising
  • Direct (19.8 %)
  • Bing (2.9 %)
  • Other (8.2 %)
“They are right on it to answer me quickly and to get resolution quickly, and it really feels like they are in the office next door... So for me at the end of the day, that is really what working with Scorpion means. It means that I am bigger than just me, and I have a team of people who support me and who act like they work here with me.”
Heather McLeod The Cleaning Authority

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