How Online Marketing Can Help You Beat Out Your Franchise Competitors Posted by Jordan Wilson | 10.9.15 3:35pm

Whether you're just starting out as a local franchisee owner or you have decades experience in the industry, there's always room for improvement. Better equipment, more efficient techniques, and a larger base of loyal customers – these are the components that will keep your business going strong. And they are the same components that must be incorporated into your online marketing campaign, especially if you want to beat out local competitors.

The Problem

How do people make a decision when choosing your business over another one in the area – or vice versa? Years ago, they might look in the phone book or ask friends and family for a reference, but more and more they're relying on the Internet.

Savvy customers pull out their laptops and smartphones to search their town's name and the service they need. And they’ll likely end up with a long list of search results that includes not only your business, but many of your competitors as well. The big question here is, why should they choose your business over a competitor’s?

The Opportunity

This is where your business's online image and reputation comes in. The competition your local franchise faces is a golden opportunity to grow your business's online presence. You can use a number of strategies:

The Solution

A franchise isn't an army of one. To run your business successfully, you may already utilize additional resources such as equipment suppliers, a mobile bookkeeper, and many other entities. It may be time to think about another piece of this puzzle: a company that can create a strong online presence and compelling marketing campaign.

Your money is valuable and so is your time. Sure, you could take a shot in the dark and create your own website. You could even try to manage your own campaign on Google Adwords. However, if your efforts don’t work, the reputation of your local franchise branch could take a significant hit (and your competitors will look a little – if not a lot – better). There are no sure things in business, but the better bet is to consult with experienced professionals who solve problems like yours every day.

Contact Scorpion to learn more about our franchise marketing platform and how we can help you stand out from the competition. You can also download this free guide for more helpful tips.

About the Author
Jordan Wilson is the Senior VP of National Brands at Scorpion. For nearly a decade, he has worked with businesses of all sizes, from Fortune 500 companies to franchises at the local level. Professionally and personally, Jordan fosters the relationships he develops with his clients, always striving to exceed their goals and expectations. Jordan graduated from the University of Mobile where he played college soccer and won the National Championship in 2002. He is an avid traveler, and he loves a good Irish Pub, LSU Football, and spending time with his family.