An Insider's Look at Positive & Negative Search Engine Ranking Factors Posted by Jordan Wilson | 10.30.15 4:00pm

When you own a service-based franchise, your website is crucial to your bottom line. Your website has the potential to bring in a lot of new business (provided you rank on page 1 of search engines like Google). And it can help you build a loyal base of return customers.

To reach the customers you want (both today and in the future), your website must have expert content and it must be user-friendly. When your website effectively appeals to your target customers, it’s more likely to rank at the top of organic (unpaid) search results.

If done right, your website can help you become the local, go-to business in your industry.

How to Attract the Right Customers and Improve Search Engine Rankings

To attract more customers to your franchise at the local level, connect with members of the community who may be looking for something more than just brand name recognition. Ideally, you want prospective customers to trust the strength and reliability of the brand and feel connected to your local franchise as a neighborhood business. You're the local expert and friendly face of the national brand.

If your website reflects the following, you're on the right track:

Are Your Repelling Customers and Search Engines?

You have to do a lot of things right to have an effective, Google-friendly website. And one “wrong” move could dramatically outweigh all the good you’ve done up to this point. If your website traffic is suffering, look for and eliminate these negatives:

Take your franchise marketing strategy a step further by upping your ante in the social media game! Download the free eBook below to learn more.

About the Author
Jordan Wilson is the Senior VP of National Brands at Scorpion. For nearly a decade, he has worked with businesses of all sizes, from Fortune 500 companies to franchises at the local level. Professionally and personally, Jordan fosters the relationships he develops with his clients, always striving to exceed their goals and expectations. Jordan graduated from the University of Mobile where he played college soccer and won the National Championship in 2002. He is an avid traveler, and he loves a good Irish Pub, LSU Football, and spending time with his family.