The 411 on HTTPS: Why Every Business Needs a Secure Domain ASAP

Jesse Reinhart
image of person typing on laptop

Have you noticed those “not secure” warnings on Google Chrome?

They’re now posted right in the browser on every website that hasn’t transitioned from a HTTP to a HTTPS domains.

That’s right...every website; including your business’ website if you haven’t switched to a secure domain.

Upon visiting an HTTP site, the user sees a gray icon in the URL bar, which shows a “not secure” warning once clicked on.

Website security error: "Your connection to this site is not secure. You should not enter any sensitive information on this site (for example, passwords or credit cards), because it could be stolen by attackers."And if that’s not scary enough, the warning becomes even more prominent if the user fills out any text fields on the page or opens the site in incognito mode.

Website Not Secure error: "Your connection to this site is not secure. You should not enter any sensitive information on this site (for example, passwords or credit cards), because it could be stolen by attackers."The rollout of “not secure warnings” started softly last year, when Google started showing them on HTTP websites that collected passwords or credit card information.

But as of July 2018, that warning applies to all HTTP websites, including those that don’t collect passwords or credit card information.

So what’s the big deal about a “not secure” warning, anyways? Is it really dangerous?

If you own a business with a website, the answer is YES.

Here’s why:

  1. A “not secure” warning will make visitors to your website feel uneasy, which will increase your bounce rate.
  2. The more online visitors ditch (“bounce away from”) your website, the more opportunities you lose for new customers and new business.
  3. When your website is “not secure” people make unfair judgements about the trustworthiness of your business.
  4. Privacy protection is a scalding-hot topic in the media right now. A “non secure” label will give people the impression that you don’t care about their privacy or their safety.

Want to know more about secured domains and what you can do to avoid a “not secure” warning?

Get the 411 on HTTPS with These FAQs...

What’s HTTPS?

HTTPS stands for “Hypertext Transfer Protocol Secure” and is the industry’s standard for encrypting data in transit for websites. “Data in transit” is any information that is submitted over the Internet or a private network. This could be anything from credit card information to a message sent through a chat box.

When a visitor sees https:// before a URL, they know the website is secure from hackers that want to steal or exploit personal data. But when visitors see http:// before the URL, they know they’re not getting the privacy protection they should.

Why Is Google Cracking Down on HTTP Websites?

Google is cracking down to give users a safer experience in its Chrome browser.

According to the search engine, HTTP sites allow intruders (both malignant and benign) to exploit unprotected resources between websites and users. These intruders range from cybercriminal looking for credit card information to enterprises looking to slip ads in front of online users.

To Google, having an HTTPs is essential for protecting the integrity of its browser experience and its users safety.

How Many Websites Are Already Using HTTPS?

As of February 2018, Google shared that 81 of the top 100 websites were using HTTPS by default. Google also stated that 68% of Chrome traffic on Android and Windows was protected with HTTPS domains. For Chrome OS and Mac, 78% of Chrome traffic was protected.

What Can I Do to Switch My Domain to HTTPS?

To make the switch to an HTTPS website, you need to obtain an TLS (Transport Layer Security) certificate for your domain.

This digital certificate verifies a website’s identity and uses technology to encrypt information sent to the server.

If you’re a Scorpion client, the good news is we already took care of your SSL certificate for you, so there’s nothing to worry about! That’s just one of the many perks that come with our web design and Internet marketing services.

If you’re not working with us, we recommend starting the TLS certificate process as soon as possible.

Our web designers and Internet marketing specialists stay ahead of the curve on the latest industry trends so we can best serve our clients. To find out how to improve your business’ website and online presence, don’t hesitate to talk to a member of our team!