About the Role
The Website Optimization Manager plays a critical role in managing the website and landing pages for lead generation. You will report to the Manager of Web Development and will involve collaboration with all departments within the Corporate Marketing department.
The Web Optimization Manager will be responsible for CRO and lead generation for scorpion. Co and our landing pages for Scorpion. You are an expert at creating A/B tests – including the planning documents detailing how the user flows through the funnel – and you understand that your decisions will be driven by the data, not the latest shiny object in Website design or user experience.
You are an analytical genius, a strategic thinker, and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will also know what CRO means (perhaps you’ve had the title “CRO manager” for an advertising agency?) and embrace methodologies that constantly improve lead conversions.
This position requires a high-energy, self-motivated individual that thrives in a fast-paced environment. It is ideal for someone who is eager to make an impact and possesses the talent and ability to get measurable results quickly. You must be thoughtful about the customer journey and understand our products and services value to their bottom line. You have spent some time generating leads for a business-to-business marketing team either as a consultant or on the team.