We have a big vision which is why we need you—an innovator and problem solver ready to revolutionize and empower businesses to succeed.
Job Overview
About Us
Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to really know what’s going on with marketing, competitors, and customers. We blend cutting-edge AI supported by teams of real human people with local expertise committed to customers’ success and ready to do whatever it takes to help them reach their goals. Our technology and personalized tools bring everything together, in a way that makes sense, to help local businesses easily understand their business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the Role
As the senior leader of Product Marketing, you are responsible for building out the Product Marketing function at Scorpion and making Scorpion products “fly off the shelf.”This role is not about doing demos or presenting product features (although these may sometimes occur). Instead, this role is the glue that binds Scorpion’s product strategy to the tactics needed to drive success in sales and marketing and to achieve results. You will be the product advocate and promoter, playing an integral role in organizing product launches and setting the standard for what “good” looks like and the processes and systems to deliver that at scale.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know Scorpion’s buyers better than they know, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to develop positioning and a message that resonates with buyers and empowers our sales channels to succeed. You are engrossed in tracking performance and have the data to prove what’s working and what isn't.
You will collaborate with our marketing team to develop innovative programs that drive demand. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and dive in.
What You'll Need
What your success will look like
- Build the Product Marketing function at Scorpion
- Market intelligence: Be the expert on our buyers, who they are, how they buy, and their critical buying criteria.
- Understand the competitive landscape: Be an expert on our competition and its position.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our buyer’s process, including where they get information and the who, what, when, and why behind their decisions. Then drive changes to our sales and marketing processes based on what you learn.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
What You'll Need
Who you are and what you bring
- Bachelor’s degree in business administration with an emphasis in marketing or advertising or an equivalent combination of related education, training, and experience.
- Pragmatic Institute Certified (PMC) III or higher preferred.
- At least 8 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
- Proficient in productivity applications such as Microsoft Office and GSuite.
- Comfortable using collaboration and CRM tools such as Slack and Salesforce.
- Familiar with marketing automation tools such as Marketo, and Google Analytics.
- Proven ability to thrive in a fast-paced environment that is both high-growth and startup in nature.
- Proven ability to lead direct and cross-functional teams with a proven track record of performance optimization.
- Must have an attention to detail and eye for quality are critical to success, along with an ability to grasp and present our products’ value propositions in a way that resonates and clearly articulates how we solve our buyers’ problems.