We have a big vision which is why we need you—an innovator and problem solver ready to revolutionize and empower businesses to succeed.
Job Overview
Scorpion is looking for an experienced Search Engine Marketing (SEM) Manager to join our team!
As an SEM Manager, you will be responsible for planning, implementing, and managing the Demand Generation team’s overall SEM strategy. This is an exciting role that will directly support our SVP of Demand Generation. This position will be directly responsible for the creation, implementation, analysis and management of successful online marketing campaigns and initiatives.
Day-to-day, you’ll manage paid search campaigns, monitor and track performance, make recommendations for improvement, and play a key part in devising the overall search marketing strategy.
What You'll Do
Responsibilities:
- Plan, develop, and implement SEM strategies
- Work towards ROI maximization
- Regularly perform thorough keywords research
- Identify and monitor key SEM key performance indicators (KPIs) including change to clicks, impressions, click share, bounce rate, etc.
- Prepare and present reports regularly
- Suggest improvements for process and productivity optimization
- Implement SEM best practices by working with web developers and marketing teams
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum return on investment for paid search campaigns
- Track, report, and analyze website analytics, PPC initiatives, and campaigns
What You'll Need
Qualifications:
- Bachelor’s Degree in relevant field required3+ years in experience working in a search engine marketing capacity or paid search experience
- Must have hands-on experience planning and implementing a successful SEM strategy
- Experience with web analytics tools and the ability to analyze data and provide recommendations
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Knowledge of HTML, CSS, JavaScript, etc.
- Must demonstrate the ability to convey complex concepts to non-technical audiences effectively
- Ability to work autonomously and under limited supervision
- Ability to work proactively and independently in a constantly evolving environment