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Corporate Marketing

Director of Vertical Marketing

Job Overview

We are seeking a B2B marketing expert to expand our brand awareness, drive marketing engagements and inbound leads within our target audiences.
 
The position will report directly to the Chief Marketing Officer, and you will also work closely with other members of the corporate marketing team and broader organization.

Responsibilities:

  • You will develop and execute our go-to-market strategy for driving targeted engagements and leads in our home services vertical.
  • You will be responsible for architecting cohesive marketing strategies across multiple channels, including: digital, social, direct, content, email, conferences and events, and more.

Experience:

  • 3+ years in B2B marketing experience crafting campaigns directed at SMBs
  • Analytical and metrics-driven, with a focus on defining and hitting KPIs while maintaining positive ROI
  • Demonstrated success with multiple forms of demand generation, including content marketing, paid search, direct mail, inbound marketing techniques, email marketing, SEO, and social media
  • Hubspot and/or Salesforce ( Preferred)
  • MailChimp or similar email marketing platform (Preferred)
  • Google Analytics and AdWords
  • Facebook Ads

Qualifications:

  • Team player, highly analytical, competitive, creative and organized 
  • Strong analytics capability
  • Strong project management
  • Excellent written and verbal communication 

How to Apply

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