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Social Media

How to Create a Facebook Business Page

Creating a Facebook business page is an essential piece of the digital marketing puzzle.


Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.

This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.

Step 1: Sign up

Go to facebook.com/pages/create.

Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.


For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions. You have to choose Facebook page categories not just because they appear on your Facebook page but they are helpful if you want to increase your Facebook page reach and visibility.

Next, fill in the Description field. This is a short description that appears in search results (Maximum 255 Characters). Write about what your business does, the services you provide, or the purpose of the Page. When you’re happy with your description, click Create Page.

Step 2. Add pictures

Clicking Create Page shouldn't move you off the Page creator. You'll see two more prompts added to the left-hand menu: to add a profile photo (170 x 170 pixels) and cover photo (1640 x 856 pixels).

Add a logo or widely recognized image for your profile photo. If you have other social media accounts for your business, consider using the same profile photo from those to keep your online presence consistent. For your cover photo, choose an image that represents the purpose or theme of your Page.

After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

desktop preview

When you’re happy with your selections, click Save.

Step 3. Connect your business to WhatsApp (optional)

After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.

connect Facebook Page to WhatsApp

If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.

Step 4: Create your username

Your username, also called your vanity URL is how you tell people where to find you on Facebook. This can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

To create your username, click Create Username on the Page preview. Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.

You’ll get a confirmation pop-up. Just click Done.

Step 5: Add your business details

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

Fortunately, Facebook makes this very easy to complete. Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.

set Facebook page up for success

Fill in the appropriate details here, starting with your website. Then add your address and your business hours.

Don’t forget to complete the ‘Add an action’ button section. Facebook’s built-in call-to-action (CTA) button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time. The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.

To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.

edit action button
 

Step 6 (final step). Invite an audience

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Start by inviting your existing Facebook friends to like your Page.

To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.introduce your page
Click the blue Invite Friends button to bring up a list of your personal Facebook friends. Select which friends you want to invite, then click Send Invite.