You can run all the digital ads and social media campaigns you want, but your business isn’t going anywhere if your website sucks.
Imagine this—someone sees your ad in Google.
They’re persuaded by your powerful ad copy, so they click on the link excited to learn more…
Only they don’t learn more...
Because your website takes too long to load…
So, they leave...
That’s just one example—one of the many ways your website could be turning customers away.
And that’s why we want to tell you about the 7 Ways to Build a Website That Gets More Conversions.
1. Increase your page speed.
According to Google, 53% of consumers will abandon a mobile site if the pages take longer than three seconds to load. That means a slow-loading website is costing you business and lowering your SEO ranking.
2. Make your website is responsive.
More than HALF of the trillion-plus searches conducted on Google each year happen on smartphones, which means your website had better be mobile-friendly!
A responsive website provides a seamless user experience across all devices.
Having a responsive site can improve your organic search engine rankings, especially with Google shifting to a mobile-first index (Google’s move to make the mobile version of a website the primary basis for determining its rankings).
3. Ensure your website is properly optimized for search engines—and more importantly, online users.
It’s not enough to make a website. You need to use search engine optimization (SEO) to ensure your site gets the best exposure possible in search engines like Google and Bing.
The incorporation of relevant keywords, the use of internal and inbound links, schema markup, the use of high-quality content, off-site listings optimization… these are just a few of the things you can focus on to boost your SEO and improve the website experience for users.
4. Answer important questions.
What types of services do you offer? What areas do you service? How many years have you been in business?
These are key questions you should answer on your website.
And you should make the answers to those common questions easy to find so your potential customers don’t have to navigate a maze to find what they’re looking for.
Having important information easily accessible keeps the visitor happy and less likely to bounce away from your website.
5. Highlight your services or products on the homepage.
It gives a clear idea of what your business offers, and a clear path to learn more about each offering.
6. Prominently display your contact information (or a “Contact Us” button) at the top of every page on your website.
This is just common sense—make it easy for potential customers to pick up the phone and call you! It also helps to include web forms that site visitors can fill out to message your business in case they can’t make a call.
7. Get strategic with your imagery.
The right image will grab a website visitor’s attention and refuse to let it go, so make sure the pictures and videos you display are relevant and high-quality.
If you own an HVAC company, you might show images of your new service trucks and well-groomed technicians. Or, if you’re a dentist, you might show images of smiling dental patients and a clean, inviting office environment.
Building and maintaining an effective website can be a lot of work—especially when you have a business to run and customers to serve.
But that’s why we have a team of web designers and Internet marketers ready to assist you! If you want to improve your site and give customers a better user experience, maximize your exposure, and acquire new business, it’s time to ask for help.
To find out how to boost your website traffic and conversions, send us a message!
[This blog post was originally posted on June 14, 2017. It has since been updated and reposted to reflect more recent developments in the Internet marketing industry.]