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Marketing Tip

Why Vendor Bloat Is Costing Your Business Time and Money

Meet Joe Smith.

He’s the owner of Expert Carpet Cleaners.

One day, Joe decides that the future of his business relies on the Internet, so he decides to start marketing his business on the web to attract more residential customers to Expert Carpet Cleaners.

But before he can actually start the marketing, he realizes he’ll need a website.

So, Joe hires a web design company.

Just as the website is about to be finished, Joe realizes he’ll need great content if he wants his new website to rank well in Google searches. On the advice of his web design company, he hires a copywriter who specializes in writing SEO-optimized content.

Then that copywriter tells Joe to consider doing some digital advertising to further promote his business online, so he hires a pay-per-click (PPC) advertising specialist, and a social media advertising specialist.

Now, in addition to his responsibilities as the owner of a carpet cleaning business, Joe has to pretend he’s a CMO.

He has to manage different relationships, manage different personalities, and make sure the various projects his vendors are running stay on schedule.

Joe wanted to enjoy the music, but he’s now leading the orchestra

Joe hired these vendors because he wanted to grow his business.

He did not hire them because he wanted more work and responsibility.

Joe paid to see the marketing orchestra—not conduct it.

He paid to enjoy the music, not help create it.

Yet conducting and creating is what he’s stuck doing.

To get his vendors working in rhythm, Joe has to take center stage and direct their efforts.

He has to give the SEO firm constant updates about the status of his website launch. He has to make video ads and distribute them to his content marketing consultant. He has to work with the graphic designer to build ads for his PPC campaign and then pass those ads on to his PPC consultant.

Every week, Joe wastes hours of time on the phone with his marketing vendors, when he should be on the phone with potential customers and his technicians in the field.

And, of course, there are miscommunications, inefficiencies, and squandered dollars along the way.

The Cost of Vendor Bloat: 15+ Hours a Week Wasted

According to a study by Yes Lifecycle Marketing28% of marketers manage seven or more marketing vendors.

The study also found that 21% spend 15 hours a week or more coordinating work between their different vendors.

That’s 15 hours a week LOST that you could have used to complete existing jobs, meet with potential customers, close potential deals, manage your team, and create more money for your business.

A better alternative that takes the work out of marketing

Joe has two options.

His first option is this:

Instead of hiring independent vendors, he could hire employees and build a marketing team in-house, but...

  • He’d have to devote his time and money to recruiting, onboarding, training, salaries, taxes, benefits, bonuses, and more
  • He’d also need to invest in state-of-the-art tools and technologies to allow his marketing employees to do their best work.

His second option is this:

Instead of working with different vendors or creating an in-house marketing team, he could start partnering with a reputable and fully aligned digital marketing agency with all the resources he needs...

  • Web design
  • SEO
  • PPC
  • Social media advertising
  • Video marketing
  • And more…

A partner capable of delivering a seamless experience and growth

A partner like Scorpion.

A full-service digital marketing company that doesn’t just “render services,” but delivers a total marketing experience—technology, strategy, and service all under one roof, allowing Joe to get the very best return on his marketing investment.

No more wasted time. No more wasted money. No more unneeded stress.

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