Here’s a quick branding test:
What’s the first brand you think of for each of the following categories?
- Home improvement supplies
- Ride-sharing service
Chances are you thought of major brands like:
- Home Depot
Why did you think of these BIG brands? Because these companies have been ingrained themselves in our minds as the leading products and services in their respective industries using effective branding.
...And your business can do the same.
Here are 4 Ways to Make Your Business Impossible to Forget:
1. Put some deep thought into your slogans and taglines.
One of the greatest outcomes of successful branding is brand recognition—the customer’s ability to recognize or recall your brand. One way you can do that is with a catchy slogan or tagline that helps them remember what sets your brand apart, and what the customer stands to get from your product or or service.
Consider the taglines used by some of the largest brands in the U.S.:
“The Best or Nothing” - Mercedes-Benz
“Think Different” - Apple
“Earth’s Most Customer-Centric Company” - Amazon
Think about what matters most to your prospective customers (i.e. a first-class experience, being the first to have the latest tech gadget, convenience and an excellent customer experience). Then, create a tagline that shows how your business delivers on that desire!
2. Be impossible to ignore on social media.
Social media is an excellent place to reach new audiences and raise awareness for your business.
Why? Because people are checking their social profiles several times a day and devoting a considerable amount of time on these platforms.
(Facebook CEO Mark Zuckerberg says the average person spends 50 minutes a day on Facebook.)
Capture some of that attention by regularly posting helpful and interesting updates on your business page, and by running ads that help you expand your reach to larger audiences.
The more frequently online users come across your business name and logo, the more likely they are to engage with your business and become future customers.
3. Show customers the personal side of your business.
Remember—you don’t have to be ALL business when engaging with current and prospective customers. Show them the friendly side of your company—your company culture, how your business works with charities, etc.
Share this information on your website, your blog, social media, YouTube, and elsewhere!
4. Keep your branding consistent across all marketing channels.
Consistency is key when it comes to branding. Use too many different versions of a name, logo, or message, and potential customers won’t be able to make heads or tails for your business.
By staying consistent, people can connect with and remember your business long-term, so keep your branding consistent across your website, online ads, social media profiles, and your offline marketing (business cards, billboards, etc.).To learn more about how you can improve your brand and your business, talk to a member of our team!