Michael is the V.P. of Strategic Marketing at Scorpion, a role that requires an innate ability to keep up with the ever-changing field of internet marketing. Establishing and maintaining a strong online presence is difficult in any professional field, particularly in the legal and medical arenas, which are two of Scorpion's primary focuses. Michael works hand-in-hand with SEO (search engine optimization) and SEM (search engine marketing) teams at the company. This involves overseeing Scorpion’s PPC (pay-per-click) marketing through Google AdWords campaigns and other types of ad campaigns.
Michael's position at the company requires not only leadership skills but a complete knowledge of search engine optimization and marketing. He is Google AdWords-certified and consistently takes the time to remain up-to-date on the constant changes taking place with Google, Google My Business, Bing, and Yahoo. He even keeps current on social networks such as Facebook and Twitter to monitor and take advantage of these social media sites’ potential impact on search engine optimization.
A key part of Scorpion’s success is staying at the cutting edge of workable techniques that obtain and maintain natural placement in the leading search engines. Michael's effective contributions to the SEO and SEM teams has made all the difference in this regard. Largely due to his contributions, Scorpion is a Google AdWords Premier SMB Partner, recognized for its expertise in managing AdWords accounts and campaigns.
Whether it involves Google, Bing, Yahoo!, or any other search engine, Michael has the knowledge and experience to determine the best possible approach for natural placement and paid advertising.